A day before International Women’s Day, CMC Invest announced its partnership with Shanti Pereira, a Team Singapore track and field sprinter. As an ambassador of the platform, Pereira will focus on raising awareness among young female investors about the importance of early investing and financial literacy.

The Face for CMC Invest

"Much like preparing for a race, investing requires dedication, patience, and a long-term perspective," Pereira said. "Just as consistent training leads to improved performance on the track, consistent investing can lead to financial growth and security over time.”

As a part of Team Singapore, Pereira won double Gold in the 100m and 200m at the 2023 Asian Championships. She won Gold for the 200m event at the Asian Games, Singapore's first athletics title at Asian Games since 1974. Additionally, she holds several national and international records in different sprint categories. The Singapore-born athlete is also active on social media, with more than 19,100 followers on Instagram.

CMC’s Diversification of Services

CMC Invest is the separate stock trading platform of the wider CMC Group, which is known for offering CFDs trading. The platform was first launched in the United Kingdom in October 2022 and was rolled out in Singapore last year in September. It is also available to investors in Australia.

Currently, the platform offers trading with company stocks listed in 15 markets, including those in Singapore, Hong Kong, Canada, the United Kingdom, and the United States. For luring investors, the platform offers some commission-free trades, the number of which varies with market and account tier.

The Singapore-based entity operating CMC Invest has additional plans to offer wealth management and OTC options after gaining appropriate licenses, aiming to turn it into a ‘super app’.

"Shanti Pereira embodies the qualities of resilience, determination, and excellence that we value at CMC Invest," Christopher Forbes, the Head of CMC Invest Singapore, said. "We are thrilled to welcome her as both a client and brand ambassador, and we are confident that her passion for empowering women will resonate with young women in Singapore."

The partnership with Pereira is another localized sports deal signed by CMC. The brand, specifically the CFDs part of it, is already promoted by a rugby team in New Zealand and a cricket team in Australia.

Meanwhile, the London-headquartered CMC Markets last month announced its decision to reduce its headcount by 17 percent, which constitutes about 200 positions in the company. The move came as a part of its “cost reduction and efficiency plans.”