Culture Capital, a global forex broker, has signed a partnership agreement with Paris Saint-Germain (PSG). This marks Culture Capital’s first sponsorship in sports.

The deal names Culture Capital as PSG’s exclusive Asian Online Forex and Trading Partner. PSG is the reigning Ligue 1 champion and has won the title 12 times.

Culture Capital Partners with PSG

“PSG’s strong Asian fan base provides us with an excellent foundation to grow brand visibility and engagement,” Benjamin Shin, CFO, Culture Capital said.

The agreement was facilitated by sports marketing agency SportQuake. Under the partnership, Culture Capital aims to promote its trading services to PSG supporters in Asia and football fans worldwide.

“We are excited to bring our trading expertise to the fans of PSG and beyond, delivering the opportunity for them to connect with our brand and the world of online trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term,” Shin added.

SportQuake Facilitates Sponsorship

As part of the deal, Culture Capital will have access to PSG’s marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term assets. This includes the use of PSG’s intellectual property, virtual LED branding, hospitality offerings, and matchday sponsorship packages.

“For over a decade we have been connecting brands around the globe with the premier names in sport, helping them to increase brand awareness and build brand trust,” Matt House, CEO of SportQuake commented.

“We are delighted to support Culture Capital in their first venture into sports sponsorship. It marks an important next step in their brand history.”

CFI and HotForex Expand Global Presence Through PSG Partnerships

CFI Financial Group has announced a strategic partnership with Paris Saint-Germain (PSG) lasting until June 2026. According to the firm, the collaboration aligns finance and sports, with CFI aiming to strengthen its position as a leading broker in MENA.

Earlier, HotForex renewed its Official Partnership with PSG for the 2021/22 season, as reported by Finance Magnates. The extension aimed to expand HotForex’s global presence and continue engaging clients and football fans through new activities while promoting the shared values of online trading and football.