The popular English football club, Manchester United has signed a global partnership deal with the Singapore-headquartered Doo Group, a financial services provider. Announced on Tuesday, Doo Group has gained the status of Manchester United’s official online financial trading platform partner.

Doo Group Inks Sponsorship Deal with Manchester United

Under the multi-year partnership deal, the football club giant will promote the services of Doo Group and its sub-brands, Doo Financial and Doo Prime.

“When selecting Doo Group as Manchester United’s official online financial trading partner, we were impressed by the company’s focus on technology and its strong brand values,” said Victoria Timpson, Manchester United’s Chief Executive of Alliances and Partnerships. “We look forward to a thriving partnership, and we are excited to welcome Doo Group to our family of commercial partners.”

Doo Group, headquartered in Singapore, operates from its offices in Dallas, London, Sydney, Hong Kong, Dubai, and Kuala Lumpur among other major cities. The group operates multiple brands, including Doo Prime, Doo Clearing, Doo Tech, Peter Elish, and Doo Exchange.

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Doo Group Will Benefit from the Manchester United Deal

Doo Prime offers forex and contracts for differences (CFDs) instruments to retail traders. It operates globally with three offshore licenses, one from Seychelles and the other two from Mauritius and Vanuatu. The Doo Financial brand operates with an Australia Financial Services (AFS) license and offers securities and futures trading. The deal with Manchester United will put the Doo Group and its two sub-brands in front of numerous football fans.

For the ongoing football season, Manchester United is playing in the United Kingdom’s top Premier League. Its home ground, Old Trafford, has a capacity of more than 74,300. In addition, it has a massive social media presence, with more than 60.5 million followers on Instagram and about 79.4 million followers on Facebook.

Though the financial services provider did not reveal the promotional channel it will receive, a tie with a club of Manchester United’s reputation and a deal of such magnitude will help strengthen its brand.

“Manchester United was our obvious choice when the opportunity to form a partnership arose,” said Ian Howard, Director at Doo Group.

“We have always admired how a football club transitioned into a globally recognized icon, loved and admired across the world and representing more than the sport itself. That to us, showed discipline, consistency, and drive, which resonates with our brand and beliefs.”

However, the club might face an imminent takeover soon as its current owner, the Glazer family, announced their willingness to exit. Meanwhile, Christiano Ronaldo, one of the greatest football players, recently ended his Manchester United deal following a controversial interview where he lashed out at the Glazers and the management of the club.