eToro and X (previously Twitter) have inked a partnership deal to publish a series of financial educational content on the social media platform, through livestream events, video on demand, and audio Spaces.

A Push Towards Financial Literacy

Announced today (Wednesday), the two programs will be rolled out across the United Kingdom, Germany, France, Italy, Spain, the United Arab Emirates, and the United States. The educational content will include insights and analysis from analysts and thought leaders on trending topics, breaking news, and investment fundamentals.

“Bringing eToro Academy to X is a testament to the strength of the partnership we have built together and the continued growth of the financial investment conversation on X,” said the CEO of X, Linda Yaccarino. “The continued success of our collaboration will bring more high-quality video content to the service, building on our innovation around cashtags and new features.”

X Is Exploding with Trading and Investment Posts

Owned by billionaire Elon Musk, X is a popular space for investors and traders to discuss market activities. According to official numbers, 1.4 billion posts on social media referenced trading or investing topics in 2023, growing by 54 percent year-over-year. Interestingly, users from the US dominated with over 324 million posts, about 24 percent of the global conversation.

This is not the first partnership between eToro and X. Last year, the two platforms joined hands, enabling the broker to provide real-time asset prices through the social media platform's $Cashtags feature. However, that was a strict marketing deal, as there were no provisions for data or revenue sharing.

“We believe that there is power in shared knowledge,” said Yoni Assia, Co-founder and CEO of eToro. “It’s why we created a collaborative, social investment platform, and it’s why we prioritise financial education through our eToro Academy.”

“We know that an increasing number of people turn to social media for accessible, relevant financial content. It provides a forum for many who were excluded by more traditional channels. Partnering with X will enable us to deliver the very best in financial education to a global audience.”

Meanwhile, eToro is also pushing to go public. Although the broker is yet to reveal its latest plans to list its shares on a public stock exchange, it already had a filed deal of a reverse merger with a blank-check company.