eToro, a leading social investment network, announced on Wednesday that German football club RB Leipzig became its official partner. According to the announcement via the Twitter accounts of both parties, the two-year partnership will run until 2023.
“In eToro, we have been able to secure a partner that is a top brand in the field of online investment, and that offers an exciting global network,” Oliver Mintzlaff, CEO of RB Leipzig, commented on the deal. On the other hand, Doron Rozenberg, Head of Marketing in the DACH region at eToro, pointed out the following: “At eToro, we believe that sponsorship as an integral part of sports can be an element to connect with the different stakeholders within a football community.”
There are no further details on the deal between the Israel-based social investment network and the German football club as of press time. RB Leipzig, or RasenBallsport Leipzig e.V., is a football club founded in 2009, which currently plays in the top-tier Bundesliga. One of its significant achievements in football has been achieved in the UEFA Champions League, as the team became a semifinalist in the season 2019-20.
Recent eToro Sports Sponsorships
In July, eToro inked a partnership deal with the oldest football club in the Czech Republic, SK Slavia Prague. The two have agreed to a multi-year partnership, but neither disclosed the terms. However, the official announcement detailed that the logo of the Israeli broker will be featured on all official club team wear, including the jersey of the club’s men, women and youth teams.
eToro’s partnership with the Czech club was very strategic. The multi-asset broker has been offering services to Czech traders since 2017, and the sponsorship deal will clearly strengthen its brand in the local market.
Established in 2007, eToro is going to list its shares on the US Stock Exchange and is in the process of merging with an American blank-check company.
