eToro Inks Deal with Premiership Rugby for Next Season

Premiership Rugby, an English professional rugby union league, announced today (Thursday) a new sponsorship deal with eToro, a popular trading and investment platform. The sponsorship agreement will take effect from the next match season.

This partnership allows Premiership Rugby to tap into a rapidly-growing demographic of retail investors and eToro's strong UK registered user base of 3.7 million.

eToro and Premiership Rugby Sign Partnership Deal

The collaboration with eToro marks a strategic milestone for Premiership Rugby, offering them a chance to reach new, diverse audiences. As part of the agreement, eToro branding will be displayed at all matches and through on-screen graphics on ITV, a regional UK TV network.

Additionally, eToro will sponsor 'Premiership Predictor', an insight-driven results prediction feature by Premiership Rugby that appears on screen and in social media graphics ahead of games.

"eToro has a proven commitment to sports sponsorship, and we are thrilled to kickstart this relationship with one of the leading trading platforms," Mark Brittain, the Chief Commercial Officer at Premiership Rugby, stated. "This partnership will see Premiership Rugby reach exciting new audiences as our league continues to attract the next generation of fans to our sport."

Echoing Brittain's sentiment, Stephanie Wilks-Wiffen, the Director of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term at eToro, commented on the partnership's significance for the platform. She underscored that the alliance with Premiership Rugby aligns with eToro's community-focused ethos.

"Working with such a prestigious and high profile partner as Premiership Rugby means more exposure and hopefully, greater participation for both parties," Wilks-Wiffen added.

eToro and Premiership Rugby will launch a social media competition to celebrate the new partnership and engage their audiences. The contest will offer the chance to win four tickets to next year's Gallagher Premiership Rugby Final.

eToro Bets on Promotion through Sports

For eToro, the latest sponsorship deal signed with the English rugby league is one of many it has made over recent years with sports teams and athletes. Although we have not heard about too many new deals from the social trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term this year, in 2022, it extended its contract with AS Monaco, a popular football club in Europe.

At the same time, eToro established a collaboration with Powerleague. The deal, launched by Joe Cole, ambassador of eToro and a former English footballer, will provide equipment to thousands of netball players.

In 2021, the broker signed a sponsorship agreement with Lechia Gdańsk, a club regularly participating in the Polish football top league. A year earlier, it struck as many as twelve deals with football clubs from the UK and Germany. Among them were English teams from Crystal Palace, Everton, Leicester City, and Southampton. In Germany, the company invested in Augsburg, 1. FC Cologne, Hamburger SV (Bundesliga 2), Union Berlin, and Vfl Wolfsburg.

Brokers investing in sports sponsorship is not just about raising brand awareness. It's also about trading companies building credibility, enhancing customer engagement, and gaining access to new markets. A greater reach through social media and fostering positive relationships are also important.