eToro, the trading platform, and Deloitte Digital have seamlessly integrated the latest AI solutions from Salesforce to elevate customer service and streamline communication processes. By integrating advanced tools such as Copilot and Einstein GPT, eToro is improving the efficiency and precision of its customer support.

Generative AI CRM: Einstein GPT's Impact on Customer Experiences

Copilot, an intelligent conversational assistant, aids eToro's customer service agents in composing and translating email messages. With its advanced language capabilities, Copilot accelerates response times while ensuring clear and effective communication, allowing agents to navigate through complex customer inquiries swiftly and improving overall service quality.

On another front, Einstein GPT, a state-of-the-art AI solution, leads in automating draft responses during real-time chats with platform users. Launched by Salesforce, the global CRM leader, Einstein GPT represents the world's first generative AI CRM technology, introduced in March. It revolutionizes customer experiences across various interactions using generative AI.

Einstein GPT seamlessly integrates with Salesforce's AI models and OpenAI's advanced AI models. This integration enables the creation of personalized emails, quick customer service responses, targeted marketing content, and auto-generated code. Salesforce is also incorporating OpenAI's ChatGPT technology to provide relevant and trusted AI-generated content.

In addition, Salesforce Ventures aimed to launch a $250 million Generative AI Fund to support startups engaged in responsible and trusted generative AI development. Leveraging natural language processing and machine learning, Einstein GPT ensures highly accurate and contextually relevant responses, expediting query resolution and ensuring users receive personalized and precise assistance.

The implementation of Copilot and Einstein GPT underscores a strategic move by eToro and Deloitte Digital to stay at the forefront of technological advancements in customer service. By harnessing the power of AI, eToro aims to reduce task execution time, optimize agent productivity, and enhance the overall customer experience.

eToro and Bridgewise Unveil Fundamental-AI Portfolio

Earlier, Finance Magnates reported that eToro and the generative AI company Bridgewise introduced the Fundamental-AI portfolio, leveraging Bridgewise's proprietary technology for stock analysis. The portfolio assesses 1,000 large companies on eToro, assigning a numerical score based on future performance predictors.

Dani Brinker, the Head of Investment Portfolios at eToro, emphasized the transformative impact of AI in streamlining fundamental analysis. The portfolio, comprising 40 selected stocks, undergoes monthly rebalancing to align with market conditions and offers both long and short positions as Contracts for Differences (CFDs). Gaby Diamant, the CEO of Bridgewise, highlighted AI's potential to provide diversified opportunities compared to traditional stock picking, aiming to process vast market information for eToro.