eToro has extended its sponsorship of Operazione Nostalgia, a digital entity showcasing the positive values associated with football and sports in general. This collaboration is reportedly part of eToro's effort to promote sports values and commemorate the achievements of soccer legends, culminating in an upcoming event set for July 7.
Upholding Soccer Legacy
According to eToro, this initiative, scheduled for July 7, aims to inspire new generations by highlighting the achievements of international soccer icons. Massimo Citoni, eToro's Regional Manager for Italy, has emphasized the platform's role in fostering values like sportsmanship and community spirit.
Commenting about the partnership, Citoni mentioned: "This initiative not only celebrates the glories of past soccer but also inspires new generations to strive for excellence. Our support reflects the importance we place on values such as sportsmanship, dedication, and community."
Operazione Nostalgia aims to preserve soccer's values through digital engagement and real-world events. Beyond Operazione Nostalgia, eToro's sponsorship portfolio extends across major sports leagues globally, including the English Premier League and German Bundesliga.
Established in 2007, eToro is a global trading and investing platform that offers a range of assets for direct trading or portfolio investments. Recently, the company renewed its sports partnership with the oldest football club in the Czech Republic, SK Slavia Prague, for the 2024/25 football season. This move marked the fourth consecutive year eToro became the soccer club's front-of-shirt sponsor.
More Sports Sponsorships
eToro's collaboration with SK Slavia Prague has expanded over the years, highlighting the club's achievements on the field. Last season, SK Slavia Prague came in second in the Czech League and advanced to the last 16 of the UEFA Europa League.
Elsewhere, eToro decided not to renew its sponsorship agreement with Rugby Australia last year, bringing an end to their three-year partnership. The three-year sponsorship deal, entered in 2021, positioned eToro as the naming rights partner for events like the Rugby Championship and strengthened its status as a sponsor for the Wallabies. The eToro brand was featured on all official branding associated with the team.
