eToro Renews Sports Sponsorship Deal with Czech Football Club SK Slavia Prague

Wednesday, 19/06/2024 | 17:42 GMT by Jared Kirui

The company will maintain its brand visibility across the club’s channels, including player uniforms, LED boards, and social media.

Last season, SK Slavia Prague finished second in the Czech League and reached the last 16 of the UEFA Europa League.

eToro, the main shirt sponsor of SK Slavia Prague

eToro has renewed its sports partnership with the oldest football club in the Czech Republic, SK Slavia Prague, for the 2024/25 football season. This extension marks the fourth consecutive year eToro will maintain its position as the Czech club's front-of-shirt sponsor.

Brand Visibility and Engagement

eToro’s relationship with SK Slavia Prague has flourished, mirroring the club’s notable achievements on the field. Last season, SK Slavia Prague finished second in the Czech League and advanced to the last 16 of the UEFA Europa League. On social media platform X, eToro has more than 300,000 followers, while SK Slavia Prague has close to 70,000.

Speaking about the renewed partnership, Nir Szmulewicz, the Chief Marketing Officer at eToro, said: "It is an honor to extend our strategic partnership with SK Slavia Prague for the fourth year in a row. This is eToro’s most prominent sponsorship agreement with any European sports team."

As part of the deal's renewal, eToro’s branding will continue to be displayed across various channels, including players’ uniforms, LED boards, social media, fan forums, and pitch-side banners. According to eToro, this visibility is important in strengthening its presence in the sports industry and its connection with a global audience.

More Sports Sponsorship Deals

Notably, the trading and investing platform’s sponsorship portfolio spans major sports leagues, including the English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB, and Rugby Australia.

eToro signed the initial sports sponsorship deal with SK Slavia Prague in 2021. The two entities agreed on a multi-year partnership, but neither disclosed the terms. The official announcement highlighted that the Israeli broker's logo would be featured on all official club team wear, including the jerseys of the club’s men's, women's, and youth teams.

Elsewhere, eToro entered into an agreement with X to publish financial educational content on the social media platform through livestream events, video on demand, and audio Spaces. This offering will reportedly be rolled out across the United Kingdom, Germany, France, Italy, Spain, the United Arab Emirates, and the United States.