Exclusive: Prop Firm Alpha Capital Group Generated “Tens of Millions” of Pounds in Revenue

Tuesday, 24/12/2024 | 05:10 GMT by Arnab Shome
  • The platform's revenue surged by 846 per cent in its second year and another 180 per cent in the third year.
  • Although the number of active traders has increased significantly over the years, website traffic has recently declined.
Andrew Blaylock (left) and George Kohler (right), founders and directors of Alpha Capital Group
Andrew Blaylock (left) and George Kohler (right), founders and directors of Alpha Capital Group

Alpha Capital Group, a London-based prop trading firm, has generated “tens of millions” in revenue over the past three years, Finance Magnates has learned. Established in late 2021, the company’s revenue surged by 846 per cent in its second year and another 180 per cent in its third year, demonstrating strong growth.

“Since our launch, the business has experienced remarkable year-on-year growth in revenue and customer numbers,” said George Kohler, Alpha Capital Group’s Managing Director. “Looking ahead, we believe 2025 will be a transformative year for the business, with a major revenue milestone in sight.”

Strong Numbers with Challenges

According to the company, the number of monthly active users increased from 1,000 in its first year to 100,000 in its third year. However, Similarweb data shows that traffic to the Alpha Capital website has declined over the past three months.

Last 3 months web traffic to Alpha Capital Group; Source: Similarweb
Last 3 months' web traffic to Alpha Capital Group; Source: Similarweb

Additionally, the company revealed that it has paid $80 million in performance fees to customers to date, and this figure is expected to surpass $100 million by the first quarter of 2025.

Earlier this year, the prop trading firm came under fire from some clients after their accounts were blocked. However, the mass blocking of access to trading for 150 different users was allegedly due to suspicions of engaging in “group trading” and “account management practices,” which violate the platform's rules. The company also pointed out that it identified over 300 accounts linked to a single “Computer ID,” a unique serial number for each personal computer and smartphone.

A UK-Based Prop Firm

Alpha Capital Group is a proprietary trading company registered in the United Kingdom, which is also home to many similar platforms. Finance Magnates previously reported that the registrations of such firms are concentrated in the United States, the UK, the United Arab Emirates, and Saint Vincent and the Grenadines.

top jurisdictions for trader funded firms

“We are based in the UK, which gives us a deep understanding of the local legal and financial landscape,” Kohler added. “The majority of our team is UK-based, making it easier to hire skilled professionals and build a top-tier team. Additionally, the UK’s position as a global financial hub provides access to excellent resources and connections within the trading and markets ecosystem.”

Alpha Capital is directly or indirectly owned by three individuals: Kohler, Alexander Hagan, and a firm solely owned by Andrew Blaylock, who is also a director at the company. According to Companies House, all three owners individually hold stakes of between 25 and 50 per cent.

While many proprietary trading firms have recently shut down, the business of some established companies is thriving. FTMO, one of the oldest and top retail prop trading platforms, generated $213 million in revenue in 2023, Finance Magnates previously reported. Meanwhile, YCM-Invest, a UK-based platform catering exclusively to professionals, has seen its revenue drop alongside widening losses.

Alpha Capital Group, a London-based prop trading firm, has generated “tens of millions” in revenue over the past three years, Finance Magnates has learned. Established in late 2021, the company’s revenue surged by 846 per cent in its second year and another 180 per cent in its third year, demonstrating strong growth.

“Since our launch, the business has experienced remarkable year-on-year growth in revenue and customer numbers,” said George Kohler, Alpha Capital Group’s Managing Director. “Looking ahead, we believe 2025 will be a transformative year for the business, with a major revenue milestone in sight.”

Strong Numbers with Challenges

According to the company, the number of monthly active users increased from 1,000 in its first year to 100,000 in its third year. However, Similarweb data shows that traffic to the Alpha Capital website has declined over the past three months.

Last 3 months web traffic to Alpha Capital Group; Source: Similarweb
Last 3 months' web traffic to Alpha Capital Group; Source: Similarweb

Additionally, the company revealed that it has paid $80 million in performance fees to customers to date, and this figure is expected to surpass $100 million by the first quarter of 2025.

Earlier this year, the prop trading firm came under fire from some clients after their accounts were blocked. However, the mass blocking of access to trading for 150 different users was allegedly due to suspicions of engaging in “group trading” and “account management practices,” which violate the platform's rules. The company also pointed out that it identified over 300 accounts linked to a single “Computer ID,” a unique serial number for each personal computer and smartphone.

A UK-Based Prop Firm

Alpha Capital Group is a proprietary trading company registered in the United Kingdom, which is also home to many similar platforms. Finance Magnates previously reported that the registrations of such firms are concentrated in the United States, the UK, the United Arab Emirates, and Saint Vincent and the Grenadines.

top jurisdictions for trader funded firms

“We are based in the UK, which gives us a deep understanding of the local legal and financial landscape,” Kohler added. “The majority of our team is UK-based, making it easier to hire skilled professionals and build a top-tier team. Additionally, the UK’s position as a global financial hub provides access to excellent resources and connections within the trading and markets ecosystem.”

Alpha Capital is directly or indirectly owned by three individuals: Kohler, Alexander Hagan, and a firm solely owned by Andrew Blaylock, who is also a director at the company. According to Companies House, all three owners individually hold stakes of between 25 and 50 per cent.

While many proprietary trading firms have recently shut down, the business of some established companies is thriving. FTMO, one of the oldest and top retail prop trading platforms, generated $213 million in revenue in 2023, Finance Magnates previously reported. Meanwhile, YCM-Invest, a UK-based platform catering exclusively to professionals, has seen its revenue drop alongside widening losses.

About the Author: Arnab Shome
Arnab Shome
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Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.

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