Exness, a popular name in the forex and contracts for differences (CFDs) brokerage industry, has partnered with two new financial influencers, Argentina-based Adrian Nardelli and Colombia-based Bran De Salcedo. Both are now members of the broker’s Team Pro initiative.

Expansion of Exness Team Pro

Nardelli and Desalcedo have joined other trading influencers like Nicolas Palacios, Momen Medhat, Mohsin, Dennis Okari, and Kojo Forex, who were already part of Exness’ Team Pro.

The latest partnership with Nardelli and Desalcedo highlights Exness’ continued push in the Spanish-speaking markets.

Both Nardelli and Desalcedo run trading academies and have many social media followers. Nardelli has over 120k YouTube subscribers and almost 300k Instagram followers, while Desalcedo has 57k Instagram followers.

Bolstering Presence in Emerging Markets

Exness is one of the top retail brokers with an extensive presence in emerging markets like Asia, Africa, and Latin America. The broker strategically targeted these markets, where retail trading interest is constantly surging. It also obtained licenses in South Africa and Kenya while establishing its first Latin American presence with an office in Uruguay.

The strategy succeeded as the brokerage platform's trading demand skyrocketed, peaking at $4.8 trillion last October. However, trading activities corrected from the peak and came down to $3.86 trillion in March 2024, which was the last time the broker publicly posted its trading metrics.

By the end of March, the number of active traders on the brokerage platform also skyrocketed to 836,873. However, the broker did not share the geographical distribution of the traders.

Exness’ Team Pro initiative was launched by Alfonso Cardalda, the broker’s Chief Marketing Officer. The program's goal was to enable retail traders to talk to influential traders and understand their market strategies. These expert traders are acting like Exness brand ambassadors.