Exness Rebrand: Executive Interview with CMO Alfonso Cardalda

Multi-asset broker Exness underwent a visual rebrand late last month as part of its ongoing effort to reflect and reinforce its position as a market leader. Finance Magnates spoke with Exness’ Chief Marketing Officer, Alfonso Cardalda who discussed at length the rebranding move, its underlying impetus, and what this means for the company moving forward.

At its core, the rebranding by Exness helps to align the brand with the company’s core product excellence and market achievements. As such, the new brand identity merges "The Head," representing analytical and product-focused aspects, with "The Heart," reflecting the team's passion and customer-centric approach.

This rebranding effort also involved extensive research and feedback from both internal and external stakeholders to help ensure it accurately represented Exness' values and future direction.

The effort took place surrounding Exness’ 15-year celebration, as the move aligns with the broker’s achievements to date. This includes a monthly trading volume of up to $4.8 trillion, a headcount of over 2000 employees, and a total of more than 700,000 active clients and 64,000 partners.

Consequently, these milestones, along with its rebranding efforts, have helped highlight Exness’ enduring commitment to setting industry standards. Watch the full interview below with Mr. Cardalda to gain an insider looki into Exness' strategic rebranding and how it delves into the company's commitment to product excellence, innovation, and customer satisfaction.

2024 has already been an active year for Exness. The rebranding follows in the wake of Exness’ recent awards at iFX EXPO Dubai 2024, in which the broker won ‘Most Trusted Broker MEA 2024’ and ‘Best IB/Affiliate Programme MEA 2024’ at the UF AWARDS Dubai 2024.

About Exness

Exness is an multi-asset brokerage that provides trading services in the financial markets. The company offers a range of financial instruments, including currency pairs, commodities, cryptocurrencies, indices, and stocks, for individuals and institutional traders. Exness was founded in 2008 and is headquartered in Cyprus.