Finalto South Africa has launched a new White Label solution designed to help market participants quickly establish their own brokerages. The solution offers access to top-tier liquidity and aims to set new brokerages apart in the competitive market.

According to Finalto South Africa's CEO Dany Mawas, the revamped offering includes a fully customizable back office, client portal, CRM, and multi-asset trading platforms. Mawas emphasizes: “What makes this solution so unique is that it is completely platform-agnostic and includes advanced reporting tools, robust risk controls, and a seamless integration with Finalto’s top tier 1 liquidity providers Liquidity Providers A liquidity provider (LP) constitutes either individual and/or institution that functions as a market maker in a given asset class. Broadly speaking, liquidity providers will act as the both the buyer and seller of a particular asset, thus making a market. In the equities space, many stock exchanges rely on liquidity providers who make the commitment to provide liquidity in a given equity. These liquidity providers commit to providing liquidity in the hopes that they will be able to make a profi A liquidity provider (LP) constitutes either individual and/or institution that functions as a market maker in a given asset class. Broadly speaking, liquidity providers will act as the both the buyer and seller of a particular asset, thus making a market. In the equities space, many stock exchanges rely on liquidity providers who make the commitment to provide liquidity in a given equity. These liquidity providers commit to providing liquidity in the hopes that they will be able to make a profi Read this Term.”

Simplified Brokerage Setup

Traditionally, starting a brokerage involves a complex process. This includes obtaining a license, finding vendors, securing a CRM solution, setting up a training platform, finalizing a liquidity agreement with a prime broker, partnering with payment service providers (PSPs), and integrating a “cashier” software to manage fund flow.

Mawas notes that this process can take up to nine months. “What we are offering at Finalto is the ability to start a brokerage within one month of obtaining a license, through a straightforward process that eliminates a lot of the onerous legwork,” he explains.

An additional benefit of Finalto's solution is the potential for job creation. By accelerating the time it takes to bring new brokerages to market, the solution could positively impact the South African economy and employment landscape.

Mawas also highlights the company’s commitment to promoting financial literacy across Africa. “The more brokerages that operate in Africa, the more people on the continent are exposed to online trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term and financial products,” he adds.

Given the complex regulatory landscape faced by new brokers, Finalto's White Label solution offers significant support. As Mawas highlights: "Finalto can assist local FSPs by providing its latest ODP regulatory umbrella in South Africa during their licensing application process, ensuring that brokers using Finalto’s solutions can navigate the constantly evolving regulatory environment more smoothly.”

“By offering a turnkey, fully-customisable, agnostic trading platforms (web, desktop, and mobile) with multiple integrations, Finalto simplifies the operational and regulatory challenges new brokers face, allowing them to be laser-focused on growing their business while staying compliant,” he adds.

Customizable White Label Solution

As brokers seek rapid yet reliable solutions to meet their needs, Finalto’s updated White Label solution stands out. Mawas notes: “While this updated White Label solution has been developed relatively quickly, all of the features are elements that Finalto has been offering and developing for many years.”

“This enhanced offering means clients can now benefit from robust ongoing support to effectively manage and grow their businesses, backed by the confidence in Finalto’s products, expertise, and experience. Finalto’s support includes: Comprehensive Technical Support, Customization and Adaptation, Marketing and Commercials, and Training and Development,” adds Mawas.

The White Label solution includes all the advanced features of Finalto’s trading platforms, such as multi-currency margin accounts, advanced risk management services, deep liquidity, cutting-edge charting tools, and comprehensive reporting solutions.

Mawas points out that while the solution is designed to be plug-and-play, it is also highly customizable. “Our solution can be easily adapted to suit users’ particular needs, and we offer additional services such as assistance with marketing or overall commercial strategy,” he says.

The aim of Finalto’s White Label solution is to streamline both the setup and daily operations of brokerages. It is designed to enhance the trading experience for brokers and their clients, support algorithmic trading, and provide a competitive edge in the financial markets.

“Our user-friendly trading platforms, CRM, and client portal have been designed to enhance the trading journey of a broker’s users as well as the daily operations of a broker,” concludes Mawas.