The Fingenom Group has changed its name to FinYX and unveiled the new logo on Thursday. According to the company, the rebranding highlights its ‘mission and vision’ accurately.
“Rest assured, while this is a significant change, our core beliefs haven’t changed. We will continue to provide the same, if not better, level of professionalism and service you have experienced in the past,” the CEO of FinYX, Tal Teperberg stated.
The group was comprised of three entities: Fingenom, Permac and Alegro. Founded in 2011, the company calls itself ‘a quant company’ and develops automated trading algorithms for multiple trades assets. It is headquartered in Tel Aviv, Israel.
The founders of the group have years of experience in the trading industry and have successfully developed automated trading algorithms. In 2018, they established Algoz within Fingenom, which is providing crypto market making and trading algorithms.
A Strategic Move
The rebranding efforts came following a series of structural changes within the company.
“In the last year, we went through a structural change intended to, finally, bring all of our operations and strengths under one set of wings. We have poured our hearts and souls into this change and in doing so, came to the notion that a change as major as this requires a new name and look to go with it - a brand that accurately communicates who we are as a team and aligns with our new mission and vision,” Teperberg added.
Furthermore, he hinted that the company is working on ‘big things’ but did not provide any details.
