“Put the User at the Center and Plan Rollout,” JPMorganChase’s Jose Calderon at FMLS:24

We are now on the final day of the Finance Magnates London Summit (FMLS:24). However, the event is far from winding down, as the schedule remains packed with panel discussions, keynote speeches, fireside chats, and more.

This year, the trading industry's flagship event has returned bigger and bolder. As per tradition, it is being hosted at the iconic Old Billingsgate, located in the heart of London’s business district.

FMLS:24 draws participants from countries and continents worldwide. With a crowd of C-level executives, marketers, company representatives, and traders, it offers the perfect opportunity to meet existing clients or network with potential ones. Additionally, companies can showcase their products and services at dozens of booths.

Marketing for Humans in Retail Trading

Still at the Innovate stage. Industry experts focused on the topic: “Marketing for Humans in Retail Trading.” As competition grows fierce and compliance grows tougher, marketers need to be creative with messaging and acquisition channels to deliver.

Elizabeth Rayment, the Director of YMM; Vince De Castro, the Chief Marketing Officer of TopFX; Nolan Shtockhammer, the Head Of Business Development of Track360; and Eric Fulwiler, the co-founder and CEO of Rival, shared crucial insight about marketing in retail trading.

AI In Trading Platforms Beyond The Hype

At the innovative stage, technologists in electronic trading shared their insights on what AI can do today. Among them were: Qasim Esak, the Head of Client Optimisation at Pelican Network; Andrew Lane, the CEO of Acuity Trading; Elina Pedersen, the Chief Revenue Officer of Your Bourse; Jon Light, the Head of OTC Platform at Devexperts; Ran Strauss, the CEO and Co-founder of Leverate, and Andrew Saks, the Chief Product Officer at TraderEvolution Global.

Trading Tech for The Industry’s Killer Apps

Experts engaged in an interesting conversation seeking to understand the industry’s next killer apps. How can dev executives organize their architectures? Should tech providers ‘regulate’ the financial services industry? The conversation also highlighted the best and worst tales of AI's use in creating trading software.

The panelists were Aeby Samuel, the CEO and Founder of FYNXT; Jose Calderon, the Lead Software Engineer at JPMorganChase; Tom Higgins, the Founder and CEO of Gold-I; and Chris Ward, the CEO of StarHat Solutions.

Wonder Women of Fintech: Changing the Game

The latest study reveals that women make up 30% of the global fintech workforce, and only 12% hold leadership roles. Moreover, female-led startups receive less than 2% of venture capital funding. However, despite these challenges, women are making strides.

Jodie Kelsall, the Chief Operating Officer of Britannia Global Markets; Albana Zhdanova, the Chief Operating Officer of Tools for Brokers; and Evdokia Pitsillidou Partner, the Risk and Compliance Director of SALVUS FUNDS, shared insight at a panel discussion hosted by Jonathan Fine, Content and strategy at Finance Magnates Group.

"All Work and No Play?" Never

"All work and no play makes Jack a dull boy" – the FMLS:24 participants seem to take this quote seriously. EC Markets has brought a full-size pool table to the event floor. Want to test your skills?

Prop Trading Gets the Crowed

The panel discussion on prop trading from the Innovate Stage is attracting a large crowd. With five experts discussing "Getting Prop Trading Properly," what is your take on prop trading?

The participants in the panel are Anton Sokolov, Marketing Manager at Brokeree Solutions; Alexis Droussiotis, Head of Match-Trader Platform at Match-Trade Technologies; Otakar Suffner, Co-Founder & CEO at FTMO; James Hughes, Market Analyst at Axi; and Justin D. Hertzberg, Esq., CEO at FPFX Tech.

"Swimming Naked?"

As always, liquidity remains a hot topic at FMLS:24. An all-star panel on the Center Stage, featuring six experts, is discussing the topic, "Swimming Naked? Liquidity Amid Market Hiccups."

The participants include Hormoz Faryar, Managing Director at ATFX Connect, MENA; Peter Plester, Head of B2B Sales at Exness; Benedict Sears, Head of the FX Desk and FX Liquidity Management at Equiti Capital; Hugh Whelan, President at ACI UK; Alexei Jiltsov, Co-Founder at Tradefeedr; and Yaacov Heidingsfeld, President at TraderTools.

The Double-Edged Sword of AI

AI is no longer just a buzzword; it is dominating industries, including the financial services sector. A panel on the Inspire Stage is now discussing the topic, "The Double-Edged Sword of AI and Fraud."

The session is being moderated by Bhavin Kapadia, Senior Advisor at AI Security Financial Services, with participants including Arun Chauhan, Specialist Fraud Solicitor and Director at Tenet, Andrew Pattison, Head of GRC Consultancy Europe at IT Governance Europe, and Michael Charles Borrelli, Director at AI & Partners.

"Put the Story in the Title"

Finance Magnates' Editor-in-Chief, Yam Yehoshua, took the stage with Sam Low, Founder of LiquidityFinder, to discuss how marketing and PR teams should focus on securing "earned media."

"Help us see the story already in the title," said Yehoshua. "I get 300-400 emails a day and have just a second to glance at the subject line."

Regulatory Experts Took the Stage

The first panel discussion of the final day has started, with regulatory experts in the industry taking Center Stage. Moderated by Ron Finberg, Executive Director at S&P Global Market Intelligence Cappitech, the participants in the discussion include four experts: Rav Saidha, Chair at Retail Derivative Forum; Matthew Smith, Group CEO at EC Markets; Sophie Gerber, Co-CEO and Director at TRAction Fintech; and Remonda Kirketerp-Møller, CEO at Muinmos.

"A country like Seychelles suddenly has 200 securities-dealer firms on their very small island. And how many people work in the financial services authority there?" said EC Markets' Smith. "Compared to the UK, there are far fewer brokers, but a much larger regulatory authority."

"When you have so few people to monitor what's going on, it becomes difficult. So, what the offshore regulators have done is create committees and invite brokers to sit on them. Whether the brokers can effectively contribute remains uncertain. However, these committees are well-balanced."

Busy Exhibition Floor

Industry representatives also took their positions at individual booths to showcase their products and services. What are you interested in – tech or liquidity? You will find everything at FMLS:24.

Everyone is busy. And when it comes to networking, there is no other place better than FMLS:24!

Recap from Day 1

Day one of the event was vibrant, with a massive turnout and high energy levels. Along with the bustling exhibition floor, attendees gathered around the three stages to hear insights from industry experts.

Many industry experts took the stage to participate in panel discussions and share the insights they have gathered over the years. Most of them are top executives from brokers, technology providers, regtech firms, and other trading industry-related companies.

Interviews are an integral part of Finance Magnates. At FMLS:24, industry leaders spoke to Finance Magnates, discussing a range of topics, including the necessity of branding, technology trends, and products.

The floors at the exhibition centre were packed with crowds as companies showcased their products and services at the booths.

Tired of talking business? FMLS:24 has you covered. The venue features several strategically located tea and snack bars to help you refresh. You can take a quick break, recharge, and return to the action energised.

Catch our live coverage from the first day at FMLS:24 here.

Are you at FMLS:24? Drop by booth #3 to say hello to the Finance Magnates team.