"Founders Should Know How to Be Recognizable": Mint & Lemon CEO at FMLS:24

The Finance Magnates London Summit 2024 (FMLS:24) is now open. This marks the beginning of another year for the flagship event in the retail trading space, which has returned in a bigger and better format.

Hosted at Old Billingsgate, in the heart of London’s business district, FMLS:24 brings the entire retail trading industry together under one roof. From C-level executives and marketers to company representatives and traders, Finance Magnates events are attended by all key industry participants. FMLS:24 offers an excellent networking opportunity.

Industry Trendsetters Roundtable Discussion

At the CENTRE STAGE, a panel discussion took place on “Executive Roundtable: Industry Trendsetters.” The participants included Andrea Badiola Mateos, Chief Commercial Officer at Finance Magnates Group, Wei Qiang Zhang, Managing Director at ATFX UK & ATFX Connect, Andrew Ralich, CEO & Co-Founder of oneZero, Andrew Bresler, CEO of Saxo UK, Matthew Maloney, Group CEO at Finalto, Pavel Spirin, CEO at Scope Markets, and Gerald Perez, CEO of Interactive Brokers (UK).

The discussion focused on key industry topics for 2024 and beyond, as executives shared insights on current trends and future developments. Topics covered included the impact of the NEO banking boom, alpha generation across regions, the future of multi-asset trading, and the evolution of prop/funded trading.

Marketing Campaigns: Insights and Challenges

At the INSPIRE STAGE, a discussion has taken place on “Show, Don't Tell: Inside A Marketing Campaign.” The panelists include Stephanie Wilks-Wiffen, Director of Marketing for UK & DACH at eToro, Sam Golden, Director of Brand & Communications at RootstockLabs, and Marios Chailis, CMO at Libertex Group.

As part of a new case studies series, brokers and providers share insights into their marketing efforts, covering both successes and challenges. This session examines a specific marketing campaign, exploring its development from concept to budget allocation across platforms, highlighting both the positive and negative aspects.

Tradfi and Digital Assets

At the CENTRE STAGE, a panel discussion is being held on “Tradfi & Digital Assets: A Market Structure at Inflection Point.” The panelists include Adam Button, Chief Currency Analyst at ForexLive, Tamas Szabo, Group CEO at Pepperstone Group, Brandon Mulvihill, Co-Founder & CEO at Crossover Markets, Michael P. Higgins, International CEO at Hidden Road Partners, and Thomas Restout, Group CEO at B2C2.

The discussion will focus on the growing similarities between OTC trading and digital assets, including their parallel evolution, shared client bases, and talent pools. The two asset classes are becoming even more interconnected, with the possibility of a fully operational 24/7 market on the horizon.

The panel will explore how traditional finance is influencing digital assets and how digital assets are reshaping the tradfi sector.

Fintech Job Market 2025

At the INSPIRE STAGE, a panel discussion is being held on "Agents of Change: The Global Fintech Job Market in 2025." The panelists include Nadia Edwards-Dashti, Chief Customer Officer at Harrington Starr, Elisabetta Torretti, Founder of Mint & Lemon, Reece Pawsey, Director at FinTop Consulting, Sonya Barlow, CEO & Presenter at LMF Network Inclusion Consultancy, and Gregory Armon-Jones, Managing Partner at Armon-Jones Partners.

The discussion covers key topics such as the impact of AI agents, the office-remote debate, and the future of work in the UK’s fintech sector. Panelists will address the current state of talent placement, the challenges recruiters face, and how fintech firms can attract talent amid funding constraints. Additionally, they will explore the effects of Brexit on the UK’s talent pool.

Discussing SuperApps and Financial Services Frontiers

At the CENTRE STAGE, a panel discussion was held on 'From Multi-Asset to SuperApps: Next Frontiers in Financial Services.' The panelists included Laura McCracken, Managing Director at Blackheath Advisors, Maggie Gemmill, Business Development at Visa Direct, Ankit Shah, Global Head of Fintech at GTN, Nick Saunders, CEO of Webull Securities (UK), and Brendan Callan, CEO of Tradu.

As the distinctions between retail banking, personal finance, and traditional investing become less clear, clients are expecting brokers to offer more than just market access. During the discussion, the panellists have talked on various topics related to the developing landscape of financial services.

eToro's Moczulski Talks on Crypto Hype

Finance Magnates’ Editor in Chief, Yam Yehoshua, conducted an interview with Dan Moczulski, Managing Director UK at eToro. The discussion covered topics such as the crypto market trends and the success of Twitter deal.

Moczulski, who joined eToro in 2021, has held various leadership roles in the online investment sector.

Panel Discusses Key Growth Strategies for Brokers

At the CENTRE STAGE during FMLS:24, a panel discussion is being held on 'Your Broker's Growth is Elsewhere, London Edition.'

Experts from various industry sectors, including Mark Speare, Chief Client Success Officer at B2Broker, Tal Dar, Head of Institutional Sales at Vantage Connect, Max Rothery, VP Community & Marketing at Finimize, Richard Stoker, Head of Retail EMEA at CME Group, and Ivan Rojas, International Sales Director at Nelogica, are addressing several topics.

At the ATFX booth, industry experts exchange views and insights during the summit.

Industry experts engage in lively discussions at FMLS:24, promoting collaboration and insights in the trading sector.

The Finance Magnates team is also ready to host the industry at the event. Do not miss the chance to say hello.

Recap of Networking Blitz

Continuing the tradition of Finance Magnates events, the FMLS:24 exhibition was followed on Monday evening by the popular Networking Blitz opening party, where business met enjoyment.

Held at The Folly, the Networking Blitz seamlessly combined networking, conversations, and casual fun.

Schedule for FMLS:24 Day 1

Are you attending the FMLS:24? Don’t miss the array of keynote speeches, panel discussions, and interviews. So, what should you expect from the first day?

The Center Stage is where all the focus remains. Top industry executives will take the stage to share their industry insights and experiences.

As the name suggests, the Innovate Stage is where bright minds discuss the future and evolution of the financial services industry.

The Inspire Stage also hosts the industry leaders, who will discuss trends and futures of the financial services industry.

Already at FMLS:24? Say hello to the Finance Magnates team at booth #3.