Promotion through sports continues to be one of the more common strategies financial companies use. Fulham Football Club has entered into a partnership with Ebury, making it the Official FX Transfer Partner for the next four seasons. The collaboration will focus on enhancing Ebury's global brand awareness through Fulham FC's media platforms and creating engaging content with the team.
Ebury's Global Aspirations through Football Partnership
Established in 1879, Fulham FC is one of London's first-class clubs with a history spanning over 140 years. The club has had a lot of success, including promotions to the Premier League and reaching the final of the inaugural Europa League in 2010. The club's owner, Shahid Khan, also owns the Jacksonville Jaguars of the National Football League.
Ebury will now be the preferred service for all Fulham FC and Jacksonville Jaguars UK FX transfers. Known for offering solutions that enable businesses to trade internationally, Ebury specializes in payments, collections, business lending, and FX risk management, with capabilities in 130+ currencies.
The partnership will span four years, during which Ebury will capitalize on Fulham FC's media coverage to boost its brand awareness. The collaboration will feature engaging content with the Men's First Team players and B2B testimonials. The alliance aims to strengthen both entities, with Fulham benefiting from financial tools and expertise, while Ebury expands its reach to a global audience.
The CEO of Ebury, Juan Lobato, expressed delight in partnering with Fulham, seeing it as a significant step in supporting the club's global operations. "This collaboration is a significant step forward for Ebury, as we have the privilege to support them both on and off the field. On behalf of our 1,300+ Ebury employees, I'm incredibly excited to announce our unwavering support for Fulham throughout the coming seasons," Lobato added.
Regulated by the UK Financial Conduct Authority (FCA), Ebury conducts over $21 billion in transactions annually and has an established presence of 32 offices in 21 countries.
⚽️ We are now the Official FX Transfer Partner of @FulhamFC 🤝 As the official FX transfer partner, we will help Fulham thrive in all aspects of their global operations.
— Ebury (@ebury_fintech) August 21, 2023
To get a more detailed look at our new partnership, head over to our Blog page: https://t.co/E4yfFJkaKP pic.twitter.com/Dbv9GlFxwW
Jon Don-Carolis, the Commercial Director of Fulham FC, shared his excitement as well, stating that he welcomes Ebury to the club and expects Ebury's tech innovation to drive the success of this partnership.
"Ebury's efforts to help businesses through tech innovation will drive the success of this partnership as we showcase Ebury to our fanbase and partner portfolio," Don-Carolis commented.
Why Ebury Continues to Invest in Football Sponsorship?
In recent years, sports sponsorship has emerged as an essential part of the marketing strategy for online trading companies, leveraging the platform to attain diverse objectives, such as brand recognition, image enhancement, and client acquisition.
Since FX Pro pioneered this approach by acquiring sports sponsorships 13 years ago, most notably through Premier League shirt sponsorships of Fulham and Aston Villa in 2010, it has become a trend in the industry.
An unprecedented 62 online trading firms are set to invest $163 million in various sports sponsorship campaigns for the 2022/23 season. This strategy has flourished due to the far-reaching appeal of sports, mainly football, that offers access to a vast, multimillion-dollar audience and the chance to increase brand visibility.
Ebury's recent agreements with soccer clubs like Fulham, Stade de Reims, and Parma Calcio 1913 are part of this trend, continuing its history of similar collaborations. Fulham's past partnerships with financial entities like ICM.com and Skilling exemplify the ongoing synergy between the finance and sports industries.
