Greek Broker Ardu Prime Rebrands, Launches Crypto Service

Ardu Prime, a forex and contract for difference (CFD) broker based in Greece, has launched a new website to offer its traders 'a more engaging experience'.

The broker said the new website “offers eye-catching navigation” and offers new features such as crypto account funding from crypto wallets.

The launch comes after the longstanding broker, which was established in 1999, revamped its brand logo and colour.

Sotiris Promponas, the CEO of Ardu Prime, said the company decided the website and logo needed to be overhauled to fit its new product range.

The broker says it offers more than 150 CFD products and speciality instruments such as US Dollar Index which are offered less by traditional brokers.

Meanwhile, Ardu Prime launched a full-range cryptocurrency exchange and custody service called Ardu Crypto.

The broker said it launched the cryptocurrency service after it had secured registration as a virtual asset service provider (VASP) from Greece's financial markets supervisor, the Hellenic Capital Market Commission.

“Our new crypto trading and exchange services are designed to meet the demands of both tech-savvy traders and crypto enthusiasts worldwide, allowing diversification across some of the best-performing cryptocurrencies by market capitalization, access to deep liquidity and more,” Promponas explained in a statement shared with Finance Magnates.

Global Presence

Meanwhile, Ardu Prime said it has entered into a premium sports partnership with the EuroLeague, a Turkish Airlines-sponsored European professional basketball club competition.

On top of that, the broker has partnered with EuroCup Basketball, a Chipita-sponsored annual professional basketball club competition.

These sports collaborations are geared towards strengthening the broker’s brand and market footprint on a global scale, Ardu Prime said.

Additionally, the brokerage said it has opened new offices in Athens, the capital city of Greece, as well as in central London.

The new office locations, Ardu Prime explained, will help to facilitate its expansion and enable it to serve more clients “across several geographies.”

“London is still the main financial hub in Europe. We are thrilled to set foot in the City and be at the heart of the industry,” Promponas said.