Today’s investors and retail trading space is one that is defined by its ability to evolve. This includes the ability to both entice and retain traders, many of which are afforded countless options or alternatives. This dilemma and many topics were on full display today at Wealth 3.0: How to Attract and Retain the Modern Investor, organized by Refinitiv.
Indeed, the COVID-19 pandemic has had a lasting impact on the investing landscape, particularly for retail investors. With the rise of online trading platforms and social media communities, more individuals are participating in the stock market than ever before. This poses new challenges for market participants to attract and retain these investors.
Wealth 3.0 took place today at the Parklane Hotel in Limassol, Cyprus, which has shaped up as an engaging and collaborative event where key challenges and trendy creative initiatives were being discussed.
Finance Magnates Group was in attendance as a Media Partner for the event, with Chief Commercial Officer Andrea Badiola Mateos moderating a panel entitled Getting Personal: how to attract, activate and retain the modern investor.
The session included the following speakers:
- Damian Bunce, Chief Customer Officer, Exness
- Andreas Andreou, Chief Commercial Officer, BDSwiss
- Dino Anastasiadis, Head of Solutions, EMEA, Trading Central
- Moderator (Andrea Badiola Mateos), Chief Commercial Officer, Finance Magnates Group
Wealth 3.0: Session Highlights
The session dove into a variety of topics including the deployment of artificial intelligence (AI) and its role in the trading sphere.
This has been a topic that many in the industry have been keen to see play out, given the potential associated with this technology. Through a different analog, the speakers addressed how to target new audiences and clients, which has always proven to be a hot topic.
“Personalisation and hyper personalisation are going to play a huge role in how to target the audience,” explained Mrs Badiola Mateos.
On the topic of branding and marketing, the speakers delved into omnichannel approaches and their overall efficacy in 2023 and beyond. “Big data analysis on client behaviour is unravelling interesting opportunities ; for example small deposits followed by small withdrawals (on a high percentage of cases) indicate clients testing, which often leads to a large deposit - knowing this typical behaviour, hard to see in small data sets , can lead to a sales call to action,” noted Mr Bunce.
Further elaborating on the point, Mr Andreou stated that: “Omnipresence is key to acquiring new clients as well but you need great customer experience to retain them.”
Of course, attracting or retaining clients is one matter, but figuring out your target market is another feat entirely. For that, the panelists spoke at length about the best practices and how to implement different interfaces across global jurisdictions.
Ultimately, as an example, “it is important to find your target markets and create interfaces according to those. You can't have westernized interfaces being targeted to the Asian market because data has shown that they fail really quickly,” pointed out Mr Bunce.
Taking a different stance, Mrs Badiola Mateos felt that “any content in video form is guaranteed to drive higher traffic and engagement and it's proven by data and it's here to stay."
