Once again, Limassol, Cyprus, has transformed into a busy retail trading industry hub as it hosts the iFX EXPO International 2024. Held at the magnificent City of Dreams Mediterranean Integrated Resort, this premier event draws thousands of industry professionals eager to connect, learn, and showcase their innovations.

A Gathering of Industry Leaders

The iFX EXPO International 2024 is not just an event; it is a significant annual gathering for the online trading B2B industry. From June 18-20, the City of Dreams Mediterranean will be the bustling hub where brokers, fintech companies, and service providers converge.

This year, over 150 exhibitors, including prominent names like Exness, Deriv, and B2Broker, are showcasing their latest products and services, fostering a dynamic environment for innovation and networking.

iFX EXPO International 2024: What Is Next for Liquidity Providers?

Commenting about liquidity providers, John Murillo, the Chief Dealing Officer at B2Broker, mentioned: "One of the things I have learned over the years in my career is that banks do not like surprises; that is the bottom line. So, what we try to do when we onboard the client is try to understand what the actual training experience is. The way we play it is for us to be aggressive yet protect our LPs."

"AI helps us, and what is truly important, by the way, and something we haven't mentioned yet, is the beauty of AI is that once that data set learns about your business, it is getting trained to give you better and better information, so information ultimately is decision making power."

iFX EXPO is renowned for its extensive and varied participant base. Attendees can expect to see brokers and affiliates introducing brokers (IBs), payment service providers, liquidity providers, and fintech innovators. The event is designed to facilitate the creation of long-lasting business relationships.

The atmosphere on the second day of the iFX Expo was charged with excitement as attendees networked on the expo floor. The mix of formal sessions and informal networking opportunities ensured that there was something for everyone. The agenda was carefully crafted to cover a range of important industry topics.

A key highlight of the iFX EXPO International 2024 is its lineup of speaker sessions, promising to bring attendees to the forefront of the online trading industry with insights from some of the sector’s leading minds.