Iker Casillas, one of the best goalkeepers of all time, has become XTB's new brand ambassador. The partnership between the publicly-listed investment firm and the former Spanish national team captain results from a long-term marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term strategy conducted by XTB.

Casillas Becomes XTB's Brand Ambassador

According to the press release in Polish seen by Finance Magnates, the broker announced the acquisition of a new brand ambassador this week. However, the campaign is so far not running in all markets. For example, information about it is not available on the XTB UK website or the international version but can be found on the XTB website aimed at Polish or Spanish retail traders.

"I am extremely proud to be the face of a brand like XTB – one of the best global investment companies. In football, as in finance, you need training, good support and a winner's mentality," Iker Casillas commented in the press release.

Casillas, who played more than 500 matches for Real Madrid between 1999 and 2015 and was recognized for five years by both FIFA and UEFA as the world's best goalkeeper, appears in a new XTB spot surrounded by people who invest. In the campaign featuring the goalie, XTB highlights the need for a quality investment partner.

"XTB's new ambassador has built his success through hard work and strategy, possessing a strong winner's mentality to go with it. His ability to work as a team, his leadership and his professionalism at work are attributes we share at XTB," Omar Arnaout, the CEO of XTB, added.

Watch the recent FMLS2 panel on retail traders and post covid challenges and opportunities.

Growing List of Brand Ambassadors in XTB

Iker Casillas joins global fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term's growing team of brand ambassadors. XTB is teaming up with some of the biggest names in the sports world, such as Conor McGregor, a UFC champion in two-weight classes. With more than 70 million followers, McGregor is the most followed UFC fighter on digital networking platforms.

Joanna Jedrzejczyk, a Polish martial arts fighter and a former UFC champion, and Jiří Procházka, a Czech mixed former UFC featherweight champion, are two other renowned athletes from the martial arts world who have become brand ambassadors.

"When I was still a professional footballer, I made simple investments, usually listening to my advisors. After I retired, I became interested in more complex and innovative projects, such as the accelerator that helps some sports-related startups grow. I always say that there is a lot of talent in Spain that deserves a chance," Casillas answered the question about his trading experience.

In the past, Casillas' former coach, José Mourinho, was also XTB's brand ambassador. The selector's contract was signed at the end of 2020.

XTB is known for its preference to bet on well-known faces and names more often than sponsoring specific sports teams to build brand awareness. In 2016, Mads Mikkelsen, a big-screen star, became the brand ambassador. Furthermore, some people may remember XTB's high-profile collaboration with Formula 1 in 2012 when the brokerage became a partner of the Vodafone Mercedes team.