Credit Financial Invest (CFI) has signed a new partnership with the Jordan Football Association (JFA), thereby becoming the exclusive brokerage partner of the governing body of football tournaments in Jordan. Hisham Mansour, the Founder and Managing Director of CFI Financial Group announced the development on Thursday through LinkedIn.

Jordan Cup to Be Renamed after CFI

According to the CFI Founder, the online trading provider as part of the deal will support all major leagues under the JFA, including the Men’s and Women’s National Football Teams. In addition, the deal will see the Jordan FA Cup, the country’s premier knockout tournament in men's football, renamed as CFI Jordan Cup.

The latest deal comes only a few months after the CFI, which boasts of a significant presence in the Middle East, clinched the deal to sponsor the Mubadala World Tennis Championship held from 16-18, December 2022, in Abu Dhabi. The Championship is an exhibition tournament for men's and women's singles. The sport has been hosted by Abu Dhabi since 2009.

CFI Expands Sports Presence

In recent months, the CFI signed other deals, expanding its presence in the sports industry. In December last year, the CEO, Nidal Abdelhadi, told Finance Magnates that the brokerage was supporting Jordan’s National Basketball Team and was involved in several other racing field partnerships in Lebanon.

Furthermore, in April last year, the trading services group onboarded Josep 'Pep' Guardiola as its Global Brand Ambassador. Guardiola is a Spanish professional football manager and the current coach of the Premier League club, Manchester City.

CFI's sports presence expansion comes as its business remains strong. The Group, which operates regulated subsidiaries in London, Larnaca, Beirut, Amman, Dubai and Port Louis, reported a growth rate of 94% in its trading volumes during the first three quarters of 2022.

In recent months, other forex and CFDs brokerages have signed various sports deals, including RoboMarkets and Saxo Bank.

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