Vantage, a Sydney-headquartered multi-asset broker, has signed Alexandra Mary Hirschi, an Australian social media celebrity and automotive YouTuber popularly known as Supercar Blondie, as its Brand Ambassador. The brokerage firm announced the deal on Wednesday in a statement.
“This partnership marks a milestone between an online brokerage with a social media publisher, aimed to use their respective expertise to provide accessible and relevant financial education both on Vantage's platforms and on Supercar Blondie's online education channel, Xplained,” Vantage explained in the statement.
The unveiling of Supercar Blondie as a Vantage Brand Ambassador comes six months after the multi-asset broker engaged the celebrity YouTuber's service during the launch of its environment, social and governance (ESG) programme.
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In the statement, Marc Despallieres, the Chief Strategy and Trading Officer at Vantage, expressed excitement at the deal, noting that Hirschi’s “adventurous attitude, tech-savvy and global appeal makes her a perfect fit" for the broker to raise its brand awareness "among younger and more discerning audiences.”
“I know her unique presentation style will help demystify trading, and make it approachable and relevant for all,” Despallieres added.
On top of that, Hirschi expressed excitement at collaborating with “a market leader like Vantage to raise the bar on financial education and strengthen financial literacy for all.” “Vantage is a company with a big heart, and it’s exciting to see the impact we can make together,” the social media influencer said.
Other Recent Initiatives at Vantage
In late 2022, Vantage announced two initiatives targeted at boosting its business. In December, the top broker added social trading to its mobile app, a feature that it first introduced to its UK traders.
Moneta Markets, which separated from the Vantage Group in September last year, recently enhanced its copy trading feature by partnering with third-party copy trading platform, ZuluTrade.
Meanwhile, in November 2022, Vantage launched Vantage Connect, its institutional arm targeted at providing liquidity services to institutions and corporates in the UK. The broker explained that the new arm is its response “to [the] growing demand among hedge funds, family offices, banks, brokers, money managers and asset managers for bespoke trading solutions.”
