NAGA Group has partnered with the German iconic football club Borussia Dortmund (BVB). The sponsorship deal will give NAGA exclusive rights to the BVB Partner logo and position its brand in front of millions of football fans at Signal Iduna Park, Borussia Dortmund's home ground.

Expanding Brand Awareness

According to a company statement, the deal covers the current and upcoming Bundesliga seasons. Naga will display its brand on LED advertising boards during the club's home matches, aiming to capture the attention of football fans.

Commenting about the new partnership, Octavian Patrascu, the CEO of The NAGA Group, said: “We are excited for the opportunity to sponsor Borussia Dortmund, a club that shares our ambition and commitment to a journey of continuous growth and success.”

“This partnership allows us to align our brand with a community-driven team and bring our innovative financial platform and services to ambitious fans interested in the capital markets, who share our drive for success.”

This partnership followed NAGA's merger Merger A merger is defined as the absorption of the interest of another. It can include an estate, or contract. There are no specific rules or formats for a union in general. It is a method of combining two or more organizations, business concerns, or other related interests. The terms of a merger are usually by agreement of the parties involved. In the financial sphere, merger refers to an agreement between two or more companies or corporations, public and private, to merge into one entity. Mergers d A merger is defined as the absorption of the interest of another. It can include an estate, or contract. There are no specific rules or formats for a union in general. It is a method of combining two or more organizations, business concerns, or other related interests. The terms of a merger are usually by agreement of the parties involved. In the financial sphere, merger refers to an agreement between two or more companies or corporations, public and private, to merge into one entity. Mergers d Read this Term with Key Way Group, a move that has reportedly strengthened its position in the global fintech market. With Germany being a core market, NAGA aims to leverage this sponsorship to reach new target audiences both domestically and internationally.

Naga Brand Visibility

Additionally, the agreement allows the company to feature Borussia Dortmund players in branding materials. NAGA is a German fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term company that has developed a SuperApp designed to unify various financial services, including social trading, stock investing, and crypto transactions.

Recently, NAGA merged with Key Way Group, the parent company of CAPEX.com. This transaction, which got all the required regulatory approvals within six weeks, seeks to enhance NAGA’s global footprint and drive cost efficiency. NAGA’s initiative includes utilizing common technology across the entire group to streamline operations and reduce costs. The group expects cost savings of up to EUR 9 million per year, a figure that had previously been projected at USD $10 million.

Following the merger, the company scheduled the transition of CAPEX.com’s existing users to the NAGA platform. This step aims to provide CAPEX’s users with access to NAGA’s offerings, including social trading, neo-banking, and cryptocurrency trading. The company expects these synergies to generate an EBITDA effect of around EUR 4 million annually.