On Friday, US-based soccer team New York Red Bulls announced that OANDA, a forex trading platform, has become the club’s official jersey sleeve patch partner starting 7 May during the match against Portland Timbers at Red Bull Arena, after signing a multi-year partnership.
Additionally, there will be an OANDA logo on select club apparel. In addition, fans will be able to purchase authentic club jerseys from select retailers. EA Sports will also include the sleeve patch in the FIFA video game series. Besides the Red Bulls in New York, the partnership extends to other Red Bull assets, including experiential and branding assets at Red Bull events and media properties.
“It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences. With this sponsorship, we continue to build our reputation as one of the most trusted retail trading firms and an award-winning platform for clients to trade at their best. It takes a unique and passionate commitment to succeed in reaching peak performance in trading the markets, and in pushing for innovation to constantly raise your game. This is the mindset OANDA shares with the New York Red Bulls,” Gavin Bambury, the Chief Executive Officer of OANDA, commented.
Moreover, Marc de Grandpré, the General Manager of New York Red Bulls, said: “We are thrilled to welcome OANDA to the Red Bull family. We are extremely proud to be the first sports industry partner for OANDA and look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”
Crypto.com and FIFA
As reported by Finance Magnates in March, Crypto.com, one of the fastest-growing digital asset trading platforms, confirmed its partnership with FIFA. According to the details of the sponsorship deal, the cryptocurrency trading platform will become an official sponsor of the FIFA World Cup Qatar 2022.
