Markets.com Launches New Web Trader to Offer Proprietary Platform

Coming to market is a proprietary web-based Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term from Markets.com. According to sources, the web trader is the result of both internal development and working with an outside development firm whose expertise is creating trading solutions for online brokers of all assets. The platform currently appears along with the existing Sirix web platform using technology from Leverate, with Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates believing it will replace it in the future to reduce costs and have more control over monitoring client activity.

The launch of the platform follows a trend among brokers to create their own technology in order to avert paying variable fees to third party platform providers. In addition, proprietary technology offers additional value to brokers as they have easier access to monitor client behavior to optimize marketing campaigns. Also, with the multitudes of MetaTrader 4 brokers offering a unique product, Market.com's web trading interface offers marketing and retention value over the long-term. Recently, we also saw the launch of a proprietary-built web trader by FxPro, which had previously been using technology from a third party.

In Markets.com's case, the broker may also be positioning itself as it nears an IPO. The company is funded by Teddy Sagi, who has been involved with taking Playtech and Safecharge public. In addition, another Tedi Sagi controlled firm, Crossrider, recently floated on the LSE's AIM market. As such, expectations are that it is only a matter of time before it is Markets.com’s turn. However, as the firm only went live accepting clients in mid-2009, they may still be a year or so away before becoming an IPO candidate as investors prefer seeing track records of greater than five years.