Swissquote Uses Social Media and AI to Analyze Impact of French Elections

Switzerland-based online brokerage Swissquote Bank Ltd., has announced today the launch of a set of investor tools that aim to help anticipate the impact of the French presidential elections on the financial markets.

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The key element of the offering is a Social Media Opinion Index, created in cooperation with the Social Media Lab at École polytechnique fédérale de Lausanne (EPFL).

The Index makes use of artificial intelligence to collect and analyze opinions about the candidates in the French election as expressed on social media networks. The developers explain that this approach, which is very different from traditional opinion polls based on surveys, allows investors to take the pulse of public opinion about the candidates, indicating potential outcomes of the elections in real-time.

“The barometer of public opinion on social networks, coupled with our analysis and strategies, will help investors make informed decisions during a period of uncertainty. We are providing investors with key information to better understand the impact of the French election on the financial markets and helping them benefit from related changes both on the equity and currency markets,” said Peter Rosenstreich, Head of Market Strategy at Swissquote.

The Index is based on two AI technologies: Natural Language Processing (NLP) which interprets the text of a message, and graph analysis, which enables the understanding of the context in which an opinion is expressed. With this the tool is said to be able to detect nuances like irony and sarcasm that may be contained in a message, reduce ambivalence and avoid misinterpretation that could lead to errors.