Tools for Brokers (TFB), a technology provider for the financial services industry, has announced the opening of a new representative office in Dubai. With this step, the company wants to build its expansion strategy in the Middle East and North Africa (MENA) region.

Technology Provider Tools for Brokers Expands with New Dubai Office

The decision to establish a presence in Dubai comes as the emirate continues to cement its position as a global financial hub. With its strategic location and robust infrastructure, Dubai has become an increasingly attractive destination for financial technology companies seeking to tap into the region's growing market.

The move aligns with TFB's broader strategy to strengthen its foothold in the MENA market. By having a local presence, the company aims to enhance its service delivery and support capabilities for regional clients.

“We've seen continuous growth in the market over the past few years,” Albina Zhdanova, Chief Commercial Officer at TFB, commented. “As the number of local clients and partners has grown year to year, it made sense to set up a representative office there.” Zhadanova joined TFB in 2012 and served as the Chief Operating Officer (COO) for over a decade. At the end of last year, when the company reshuffled management, she took over the position of Chief Commercial Officer, while Vladimir Viuchejskiy assumed the role of COO.

The announcement comes on the heels of TFB's participation in the Foex expo in Dubai, where the company is showcasing its latest offerings. These include updated versions of its flagship multiplatform liquidity bridge, Trade Processor, and the TFB PAMM solution.

“Being even closer to the market, we will continue to provide excellent service and support and expand our presence and role in the market,” added Zhdanova

Tools for Brokers provides technology solutions for retail brokers, LPs, prop trading companies, and hedge funds. The company's product ecosystem is built around its Trade Processor liquidity bridge compatible with multiple trading platforms, including MetaTrader, cTrader, DXtrade and MatchTrader.

New cTrader and DXtrade Integrations

Staying in the topic of trading platforms, TFB has recently expanded its offerings with new integrations, focusing on enhancing services for prop trading firms and brokers.

In early August, TFB introduced a specialized cTrader package tailored for the growing prop trading sector. This all-in-one solution aims to help prop trading companies launch or enhance their operations. The package includes cTrader Terminal Pack, cTrader Copy, and cTrader Invite Affiliate Program, along with TFB's own products such as the Trade Processor liquidity bridge and risk management solutions.

Earlier, in April, TFB partnered with Devexperts to integrate the DXtrade platform into its Trade Processor ecosystem. This integration enhances TFB's multiplatform liquidity bridge, providing clients with a secure, user-friendly, and regulatory-compliant trading platform. The collaboration expands access to a wide range of instruments and diversified trading strategies.

Additionally, TFB has joined forces with SALVUS Funds, an advisory firm specializing in licensing and regulatory compliance. This partnership aims to simplify and accelerate the process of launching brokerage businesses for TFB's clients, which include retail brokers, hedge funds, and prop trading companies.