Prop Firm Match, a prop trading firm comparison platform, has been accused on social media of allegedly triggering affiliate links when visitors click internal features, including firm profiles and promotional code buttons. Several firms announced cutting ties with the platform following the publication. In a recent post, Prop Firm Match said: "This should not have happened. We take full responsibility for it".
An industry insider said that the firms - including Topstep, Apex, Tradeify and Goat Funded - were alarmed after reading the reader's post because Prop Firm Match earns commission on challenges sold through its affiliate link, so firing that link on clicks that weren’t affiliate clicks could get it credited with sales it didn’t send, or with sales another affiliate sent.
London's trading industry is coming home!
Trader Kane (@traderkane) raised the allegations in a video posted on X on Thursday. He said the redirects occurred when visitors clicked these features rather than advertised external links. The original browser tab was reportedly redirected through an affiliate link to the relevant prop firm's website, while the intended page opened in a new tab.
Are we still on the "deceitful marketing algo"? Hey @PropFirmMatch, did you knowingly push an update that stuffs cookies when people aren’t clicking links advertised in the code as external websites? Here’s what happens: someone clicks the profile page or copy code link that links to the internal page and your javascript handler redirects the original tab through an affiliate link to the firm’s website and opens the intended link a new tab... sounds pretty knowing to me. You even ban your affiliates from forcing cookies.. but you can, huh? Some pretty big affiliates have gone to prison for cookie stuffing. I used @MattLeech's MFFU as an example in this video but this happens on most firms listed on their website (I didn't check them all). Firms are banning traders for deceitful marketing, if this isn't deceitful what is?
— kane🧪 (@traderkane) October 29, 2026
Apex, Tradeify and Topstep Cut Ties
Apex Trader Funding announced on X on Friday (30 October) that it had terminated its affiliate relationship with Prop Firm Match and disabled all associated tracking codes.
🚨BREAKING: PROP FIRM MATCH OFFICIALLY DELISTED! 💀 This is getting BIGGER than anyone expected. Major firms are now cutting ties with @PropFirmMatch, including: • FundingPips • GoatFunded Trader • GFFutures • Lucid Trading • Take Profit Trader • Blue Guardian • Alpha Capital • Apex Trader Funding Following serious cookie-stuffing allegations and concerns over referral tracking practices, firms are taking action. Major firms has already terminated its affiliate partnership and disabled all associated tracking codes. THE INDUSTRY IS TAKING A STAND. Yesterday it was allegations. Today, major firms are walking away. This could be one of the biggest shake-ups the prop firm industry has seen. 👀
— Trusted Prop Hub (@TrustedPropHub) October 30, 2026
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Apex said the decision followed a review of referral tracking practices and compliance with its Affiliate Marketing Agreement. It did not specify which practices prompted the termination or whether it found a breach of the agreement.
Apex Trader Funding has terminated its affiliate relationship with Prop Firm Match, effective immediately. All associated affiliate tracking codes have been disabled. This decision follows a review of referral tracking practices and compliance with our Affiliate Marketing Agreement. We hold all affiliates to clear standards regarding transparency, accurate referral attribution, and responsible marketing practices. Protecting the integrity of our Affiliate Program and ensuring fair, transparent referral practices remain priorities for Apex Trader Funding.
— ApexTraderFunding (@ApexTradeFund) October 30, 2026
Tradeify also announced on X that it had ended its relationship with Prop Firm Match after finding, as claimed, that the platform had breached its affiliate terms. The decision also means Prop Firm Match will no longer sponsor the Premier Trading League (PTL).
We’ve decided to part ways with @PropFirmMatch. After looking closely at how referrals to our site were being generated, we found they broke our affiliate terms, so we’re stepping away. This also means @PropFirmMatch will no longer sponsor the Premier Trading League @JoinPTL. It’s a shame the relationship had to end this way. The affiliate space needs leaders to keep it fair for traders. We’ll be looking closely at all of our affiliates going forward.
— Tradeify (@Tradeify) October 30, 2026
Topstep has also said it is ending its relationship with Prop Firm Match and so did Goat Funded Trader.
Effective immediately, Goat Funded Trader have terminated its affiliate partnership with Prop Firm Match. All associated tracking codes are disabled. This follows a review of referral tracking practices. We do not compromise on transparency, accurate attribution, or responsible marketing. The integrity of our program comes first. Always.
— Goat Funded Trader (@GoatFunded) October 30, 2026
Affiliate Rules Prohibit Forced Tracking
Prop Firm Match's affiliate terms prohibit hidden iframe redirects, forced cookies and other methods of artificially generating referrals. Its website discloses that it earns commissions from prop firm challenge purchases made through its affiliate links and promotional codes.
fyi - we are dropping Prop firm Match.. we didn't have a code and we paid them $10k a month to list us (best rank we got was 6th place.. i heard 1st cost $100k/m) ... now we save $10k a month... time to have a @TopstepTV Fire Drill (thats where we give away stuff on tv) .. we got an extra $10,000 a month in our budget!! Let go!
— mp (@MichaelPatak) October 30, 2026
The alleged redirects have raised questions about how affiliate referrals are attributed and whether the practice complies with the platform's own rules.
Effective immediately @PropFirmMatch affiliate partnership is terminated. All their commissions for the month are forfeited, and financial claims are going to be pursued. We have caught the cookies practices in August, took actions on it and Our rank dropped from Nr. 1 best seller to Nr.10. Plus being told that traders picking us over other firms costs them money, which I understand since their commission is same as any other affiliate. Since the beginning we have supported them, tech, expertise and features, yet that business grew into something I personally don’t believe in. Adios 👊🏽
— Khaled (@Khldfx) October 30, 2026
Prop Firm Match: "We Respect Any Decisions"
Prop Firm Match published this morning a post about the situation. "Until yesterday, when someone clicked on a firm or a code on our site, a new tab would open the firm’s site through our affiliate link", the company said. "This should not have happened. We take full responsibility for it. We have reached out to each of our partners to review this together and reconcile any inaccuracies. We respect any decisions firms have made based on this".
