Rakuten Securities Australia Rebrands to AT Global Markets by ATFX

Tuesday, 23/01/2024 | 12:36 GMT by Tareq Sikder
  • The firm has planned to relocate to a larger Sydney office in Q2 this year as part of its expansion strategy.
  • The firm is introducing an automatic KYC onboarding system to enhance the trading experience.
ATFX

ATFX announces the completion of the Change of Name for Rakuten Securities Australia Pty Ltd. Effective immediately, the entity will be known as AT Global Markets (Australia) Pty Ltd. This shift is accompanied by the adoption of the brand name “ATFX” for retail clients and “ATFX Connect” for institutional clients in the Asia-Pacific region.

ATFX Expands Operations with Upcoming Move to Larger Sydney Office

As part of its expansion plans, ATFX is set to move to a larger office in Sydney in the second quarter of this year. The move is symbolic of the company's growth and its unwavering commitment to providing an exceptional trading experience for its clients.

Joe Li, Chairman of ATFX, Source: LinkedIn

Additionally, ATFX has confirmed its sponsorship of the Finance Magnates Pacific Summit in August, where it will showcase the group’s technology and customized liquidity solutions through its institutional brand, ATFX Connect.

The Chairman of ATFX, Joe Li, stated: “The Change of Name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.”

ATFX Invests in Upgrading Client Portal and Server

Since its establishment, ATFX has gained global recognition for its comprehensive product range and regulatory compliance. This latest development aligns with its operations and strengthening its position as a key player in the financial industry.

ATFX is investing in upgrading its client portal and server, introducing an automatic Know Your Customer onboarding system. This initiative aims to create a seamless and efficient trading environment for users, allowing them access to a wide range of trading tools, educational resources, and customer support.

ATFX announces the completion of the Change of Name for Rakuten Securities Australia Pty Ltd. Effective immediately, the entity will be known as AT Global Markets (Australia) Pty Ltd. This shift is accompanied by the adoption of the brand name “ATFX” for retail clients and “ATFX Connect” for institutional clients in the Asia-Pacific region.

ATFX Expands Operations with Upcoming Move to Larger Sydney Office

As part of its expansion plans, ATFX is set to move to a larger office in Sydney in the second quarter of this year. The move is symbolic of the company's growth and its unwavering commitment to providing an exceptional trading experience for its clients.

Joe Li, Chairman of ATFX, Source: LinkedIn

Additionally, ATFX has confirmed its sponsorship of the Finance Magnates Pacific Summit in August, where it will showcase the group’s technology and customized liquidity solutions through its institutional brand, ATFX Connect.

The Chairman of ATFX, Joe Li, stated: “The Change of Name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.”

ATFX Invests in Upgrading Client Portal and Server

Since its establishment, ATFX has gained global recognition for its comprehensive product range and regulatory compliance. This latest development aligns with its operations and strengthening its position as a key player in the financial industry.

ATFX is investing in upgrading its client portal and server, introducing an automatic Know Your Customer onboarding system. This initiative aims to create a seamless and efficient trading environment for users, allowing them access to a wide range of trading tools, educational resources, and customer support.

About the Author: Tareq Sikder
Tareq Sikder
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A Forex technical analyst and writer who has been engaged in financial writing for 12 years.

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