Norwich City has extended its partnership with the UK spread betting firm Spreadex for a third year, the club announced today (Monday). This collaboration aims to bolster the club's financial stability and enhance fan engagement.

Social Media Competitions

Since the signing of the deal, Spreadex Sports' branding has been featured around Carrow Road, Norwich City's home ground. Over the past two seasons, the betting company has reportedly connected with the club's supporters by organizing social media competitions offering signed merchandise and match tickets. This engagement seeks to foster a connection between the brand and the fans.

Andy MacKenzie, the Head of Marketing at Spreadex, said: “We are thrilled to be able to enter into a third season in partnership with Norwich City. Over the past couple of years, as well as having our branding on display at Carrow Road, we've also had some fantastic successes in terms of engaging with supporters by running merchandise giveaways and match ticket competitions via our social media channels on X, Instagram, and Facebook.”

“It's been a pleasure working with everyone at the club these past two years, and after the Canaries reached the play-offs last season, we can't wait to see what lies in store for the side this term under new leadership.” While Spreadex has more than 12,000 followers on X, Norwich City has more than 800,000 followers.

An Established Partner

Spreadex, which has been operating in the UK since 1999, is regulated by the Gambling Commission and Financial Conduct Authority. This regulation ensures that the company adheres to strict standards of practice, providing a reliable and trustworthy partner for Norwich City.

“Spreadex is a highly respected UK betting organization, and we're grateful for their support ahead of a very exciting season for the club. Andy and his team have developed a strong understanding of the preferences of our fans and community during our time working in partnership, and we look forward to continuing our great relationship together through this season,” Norwich City's Head of Partnerships, Jonathan Casbon, added.

TradingView expanded its collaboration with Spreadex in May by including spread betting functionality. This partnership enables TradingView users logged into their Spreadex brokerage accounts to access spread betting features directly from TradingView's charting platform.