Swiss financial services firm Swissquote and its joint venture Yuh were named the Official National Partners of the UEFA Women's EURO 2025. According to uefa.com, the tournament will be held in Switzerland in July next year. The country won the bid to host the football event, beating Poland, France, and a joint bid from Denmark, Finland, Norway, and Sweden.

Expanding UEFA Partnerships

For quite a while now, Swissquote has supported European football. It is among the sponsors of the UEFA Europa League and UEFA Conference League. Now, the firm is extending its involvement to focus on the women's game.

Speaking about the deal, Marc Bürki, the CEO of Swissquote, said: “It is important to us to make our contribution to the positive development of women's football. “This sponsorship gives us the opportunity to make our commitment to female empowerment visible outside of the finance world,” added Markus Schwab, CEO of Yuh.

The #WEURO2025 line-up is complete 🙌

🇨🇭 Bring on next summer 👊 pic.twitter.com/olPnhfQPBk

— UEFA Women's EURO 2025 (@WEURO2025) December 3, 2024

The sponsorship agreement reportedly includes branding on media backdrops, in-stadium LED boards, and promotional materials. The game is particularly important to the firm as it will take place in Switzerland, Swissquote, and Yuh's home country.

Other local partnerships include Miele Switzerland and Swisscom, who have also joined as Official National Partners. Swissquote and Yuh also aim to inspire broader social change by promoting financial literacy and encouraging an inclusive and equitable society.

Promoting Financial Literacy

"We have built a strong and successful partnership with Swissquote over the years, making it a natural step to extend our collaboration that includes Yuh for the upcoming UEFA Women's EURO, especially as the tournament takes place in the company's home country," Guy-Laurent Epstein, UEFA marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term director, mentioned.

"Their support will be instrumental in making this tournament the biggest and most successful yet while we work together towards our shared goal of advancing women's football globally."

According to the organizers, the final draw is scheduled for December 16 at Lausanne's SwissTech Convention Center. The tournament will be held in eight venues across Switzerland, and more than 720,000 tickets will be available for the finals. UEFA Women's EURO 2025 has nearly 180,000 followers on social media X, while Swissquote has more than 27,000.