Acuity Trading, a provider of alternative data and technology solutions for financial markets, has announced a strategic partnership with Techysquad, a Forex CRM software provider. The collaboration integrates Acuity's Research Terminal into Techysquad's CRM solution.
Acuity Trading Partners with Techysquad to Enhance Forex CRM Capabilities
The partnership will allow Techysquad clients to access Acuity's Research Terminal directly through their existing CRM interface. This integration is designed to streamline financial research processes by consolidating real-time market data, news, and analytics into a single platform.
“By combining our cutting-edge research tools with Techysquad's powerful CRM solution, we aim to provide brokers and traders with an unparalleled trading experience,” commented Andrew Lane, CEO of Acuity Trading.
The integration will bring several of Acuity's research tools to Techysquad users, including:
- AnalysisIQ: Offering trade ideas from experienced analysts
- AssetIQ: Providing in-depth asset analysis and market signals
- Corporate and Economic Calendars: Featuring data from Dow Jones
- NewsIQ: Analyzing news impact on popular assets
Techysquad's Forex CRM supports multiple trading platforms, including MT4, MT5, and cTrader. The system offers features such as multi-level IB commission tools and customizable client interaction management.
Techysquad, recently named Best CRM Software Provider in the Middle East and Africa at the 2024 Ultimate Fintech Awards, sees the partnership as a significant enhancement to its offering.
“This integration will allow brokers to leverage advanced market insights and analytics directly within our CRM,” said Faraz Munshi, Head of Business Development at Techysquad.
“We Are Sort of Mini-Bloomberg”, Says Acuity’s CEO
During iFX EXPO International 2024, Finance Magnates interviewed Lane, asking him about current artificial intelligence trends and core customer base. The full interview can be found below:
“We are sort of mini-Bloomberg,” Lane summarized. “We have a research terminal that provides lots and lots of different information points for any trader of any level or sophistication. And so, in that sense, any trader could access our information, whether an FX, crypto, equity trader, or an investor versus the trader. But still, now we have a heavy focus on trading rather than investing without a change.”
As he admits, the next step for the company is to focus on attracting more long-term investors, not just traders. He argues that brokers should also appeal to passive investors and those with a long-term perspective, tailoring their products to suit them.
When it comes to Techysquad, the company recently announced another collaboration, with Spotware, the company behind the popular cTrader platform.
