Exclusive: PaynetEasy Launches Cyber Defense Service, Leads Protecting System

Protecting client details has become a great challenge for the entire business world in recent years with new stories of millions of hacked systems coming out every day. Whether it's Bitcoin Bitcoin While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that Read this Term exchanges, credit card companies or adult dating sites, none have been safe.

The retail financial trading industry, containing both FX and binary options brokers, is by its very online-focused nature more susceptible to hackers than traditional industries. In addition, the ease of rapidly setting up a new brand or white label using off-the-shelf technology has led to a situation where many new ventures were set up by employees who allegedly took their former employers’ client list with them.

Finance Magnates has recently learned about a new solution to Leads Leads Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Read this Term theft that is being soft launched these days. “We first learned about this problem from one of our customers, who suffered from a serious problem of stolen leads and reduced profit,” says Kirill Zlatolinsky, founder and CEO of PaynetEasy, a technology provider to the payment industry and the developer of LPS - Leads Protecting Systems. “The fact that such kind of unsolved problem existed was quite weird for us, a company that provides e-payment processing services, where data security is a cornerstone."

Zaltolinsky explains that after analyzing the weak spots of leads protection, they identified two major issues. First, sensitive data contained in the leads, such as phone numbers and e-mails, have no use during the trading process. Therefore, they should be separated from other client data and stored in another safe place. Second, a list of stolen leads with no valid phone numbers and no valid email addresses are worthless for thieves.

The LPS solution works by making sure the leads get first to the Leads Protecting System, which is hosted on the broker’s private cloud. They then send the leads to the CRM/Trading System, without the clients’ sensitive information. They also encrypt the sensitive data and save it on secured servers.

In practice, it means that broker employees that use the CRM systems can contact the clients via email and phone calls as necessary but they, or anyone that gains access to the system, won’t see the full actual contact details – making data theft useless.