One of the leading social trading networks, eToro, has unveiled a brand new trader incentives plan after introducing better conditions in December of last year. The company’s ‘Popular Investor Programme’ has once again been revamped to deliver traders who are getting followed with a new set of benefits.
Seeing the effectiveness of the move which the company made in the final month of 2014, eToro has decided to increase the incentives once more, delivering to traders who are being followed a 2% payment out of the total assets under management, 25% revenue sharing and a 100% rebate on all trading fees for the trader.
As they grow in popularity, traders who get followed more are getting more financial incentives and they become more actively engaged in attracting new clients to the network. The more popular they become, the more copiers they attract and the greater the funds they accrue in their own and their copiers’ portfolios.
eToro’s Head of Communications, Nadav Avidan, shared in the company’s announcement, “This is a revolution in trading and the future of money management, a sector known for its exclusivity, expense, smoke and mirrors. We are shifting it into the digital age with complete transparency and inclusivity, at low cost.”
“Our active traders are the new stock pickers and money managers, who put their money where their expertise Leads them for all to see, and our traders are free to follow, engage with, learn from and copy as few or as many of them as they wish, ” he said.
eToro Partners with TelecityGroup for an Optimized Cloud Solution
In addition to the new features for traders, eToro has revamped its technological arsenal. The firm partnered with TelecityGroup to get its Cloud-IX platform for hybrid cloud deployment for its core IT infrastructure.
The new solution will enable eToro to diversify its cloud needs by using both public and private solutions, hence optimizing its costs of operation. eToro will be moving its mission-critical applications, including the IT supporting its Social Trading service, to Microsoft Azure, a public cloud solution delivered by the tech giant.
The private infrastructure of eToro has been relocated into TelecityGroup’s London data centre facilities for its core trading functions.
The social trading network will use Azure ExpressRoute, available as part of TelecityGroup's Cloud-IX ecosystem, to maintain a direct connection between its private and public infrastructure. In this way the public internet will be bypassed and eToro will optimize its cost structure without sacrificing the quality of its services.
The integration process has been facilitated by cloud network and application system integrator AltoRoutes.
eToro’s VP of Engineering, Israel Kalush, said, “The nature of our business requires us to provide our customers with a high performance, scalable and extremely robust service. In addition, we work in a regulated industry, which obliges strict guarantees to the customer and how their data is used.”
Recently, eToro obtained a new round of financing from Chinese Ping An Ventures and Russian SBT Venture Capital. The new equity shareholders of the company delivered $27 million in funding as the social trading network aimed to accelerate its global expansion.
