TD Ameritrade Launches AI-Powered Educational Platform

US-based brokerage firm TD Ameritrade, a broker-dealer subsidiary of TD ‎Ameritrade Holding Corporation‏,‏‎ has beefed up its offering for tech-savvy ‎investors, announcing the introduction of a new AI-powered content platform that automatically organizes, categorizes, and optimizes content based on clients’ behavior.

Launching out of its Content Intelligence Platform (CIP) today, the new addition is an expansion of an existing educational product the company already included as part of its core offering. TD Ameritrade’s library of education content includes nearly 500 videos, seven courses, and more than 2,000 articles.

Depending on the users’ areas of interest, the CPI will do the rest, including suggesting related articles and videos. Later, the client can voluntarily tell the platform about his personal information such as age and marital status, to suggest more relevant content.

TD Ameritrade, as well as several U.S. discount brokers, are enhancing their offering to attract digitally savvy and younger investors, as a slew of emerging micro-investing apps like ‎Robinhood now offer mobile apps that let beginners buy and sell public stocks without trading ‎fees.

Earlier this year, the broker also leveraged an artificial intelligence (AI) ‎technology to launch a bot for Twitter that serves as a virtual assistant to allow the company to communicate with its ‎customers. It resembles the one it launched in 2017 and ‎enabled customers from trading Equities Equities Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Read this Term and Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term-traded funds using ‎Facebook’s messenger services.‎

Commenting on the news, Lee McAdoo, managing director of Investor Education at TD Ameritrade, said: “We believe education is absolutely critical to investing. That’s why TD Ameritrade’s library of education content includes nearly 500 videos, 7 courses and more than 2,000 articles. But, we also know investors have limited time and evolving expectations, so we’ve created a customized, curated experience that will meet clients at any stage of financial fluency, enabling them to become smarter, faster.”