Tradency Launches its CRM Solution for Retail Brokerages "Sherpa"

The provider of software solutions for financial firms, Tradency, which invented the Mirror Trading concept in 2005, today has introduced the newest version of their CRM offering, dubbed Sherpa.

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Enhanced reporting, sharing and management capabilities were added to Tradency’s automated CRM to meet the unique requirements of retail brokers.

Designed for financial institutions, brokers and banks, Tradency has opted to officially launch its broker automated CRM suite at the coming Finance Magnates London Summit.

As part of using Tradency’s solutions, Sherpa will be able to streamline CRMs and Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term operations and consolidate multi-channel customer marketing, as explained in an official statement.

The enhanced CRM features provide predictive customer modeling techniques which allows brokers to define their critical business objectives (e.g. volume growth, conversion improvement, churn) and then use pre-set, automated campaigns to reach them. Furthermore, Sherpa provides a complete framework of data-based retention methodology, using an automated process which helps improve conversion along with client retention rates.

Since Client Relationship Manager (CRM) Systems have been a vital part of any retail brokerage, allowing them to manage interaction with current and future clients, Sherpa provides a broker-centric solution that is tailored to specific industry dynamics and challenges.

Commenting on the launch, Anna Becker, Tradency's Head of the Automat CRM Department said: “Current trader retention efforts are challenging because they are sporadic, inconsistent and costly. Sherpa changes all that – and the economics of broker retention. With smart Automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term, brokers deliver consistent, timely and effective campaigns to their traders – improving trading volume, lifespan and value.”