"So, what we are seeing is a pattern of high migration between FX CFD and crypto traders, i.e., the user profile, the trading type of that audience is quite highly overlapping, Rauan Khassan, the Vice President for International Growth at TradingView, said.

Speaking at the Finance Magnates London Summit (FMLS:24), Khassan shared his views with Yam Yehoshua, Finance Magnates' Editor-in-Chief, on how TradingView is riding the waves of crypto surges and expanding its asset class offerings to shape the future of trading.

"Whenever the volatility is improved, let's say as in the commodity markets at the start of the year, or since the last months in crypto markets, we are definitely seeing this cross-acquisition opportunity between FX and crypto."

From FX to Crypto

In an era where self-directed traders increasingly dominate the financial landscape, TradingView is doubling down on its mission to empower retail investors. The rise in crypto volatility has brought an influx of traders seeking high-risk, high-leverage opportunities.

According to Khassan, TradingView's user base has also shown a significant migration between forex , contract-for-difference, and crypto markets, highlighting overlapping trader profiles.

"In terms of client journeys, I believe we target quite a consistent trader profile. When you think about someone who's using TradingView, you are likely thinking about a year or two experienced and self-directed trader who's willing to invest additional resources; it can be time resources or also the subscription fee resource into their understanding of the market, rather than sitting on the phone with a dedicated wealth manager or just going into the copy trading funnel."

TradingView's deep integration with the crypto market dates back to 2013. Today, the platform is aggregating over 440 crypto feeds to provide comprehensive access to the evolving digital asset landscape.

Bridging Global Market Gaps

While TradingView excels at aggregating multiple asset classes across geographies, Khassan pointed out a glaring challenge: limited access to certain markets. He highlighted Brazil's stock market as an example of an underutilized opportunity for retail traders.

"What we are yet to see is the opportunity for global traders to unlock global opportunities in the market. My favorite example has been Brazil. I just recognize that it is still quite challenging for the retail trader to get access to that market opportunity when they have this identified."

Looking ahead to 2025, TradingView aims to broaden its asset class coverage. The platform recently introduced options trading, which has seen overwhelming success in key markets like India and the United States. The company is also eying mutual funds, fixed income, and structured products.

Expanding Horizons: Options, Mutual Funds, and More

Commenting on the expansion, Khassan explained: "So, I think this is mid to long-term opportunity around those additional asset classes and then definitely expecting to double down and introduce more engaging opportunity to retail core user audience."

He emphasized that these mid-to-long-term opportunities will cater to a diverse retail audience, helping them explore new avenues beyond traditional instruments.

Asked about the importance of education in the trading journey, he urged brokers to adopt a personalized approach rather than relying on generic educational content.

"I would rather invite brokers to get away from the like regular thinking of building those default building blocks, i.e., using the same markets, instruments, platforms, payment providers, and educational content, and rather think what would be their individual message, what would be users understanding, what they can achieve or access via that specific brokerage."

Education as a Differentiator

As TradingView prepares for 2025, it is focusing on empowering self-directed traders. By addressing market accessibility challenges, expanding asset class offerings, and emphasizing education, the platform is positioning itself as an enabler for retail traders worldwide.

"You need to think one stage deeper: what kind of education are you providing? Is this a mentorship around the market behavior, or is it rather a first education around the indicator building at the market or some sort of technical background?"