New data reveals that Manchester United has the most in-demand jerseys in the UK, with over 320,000 searches for their shirts in 2023 alone. Their enduring global popularity and massive 63 million Instagram followers present lucrative sponsorship opportunities for financial firms, including FX/CFD brokers.
From Jerseys to the Heart: Which Teams Enjoy the Greatest Popularity
The game of football attracts over a billion fans globally, making it one of the most watched sports worldwide. As such, football club sponsorships offer immense marketing potential for brands looking to increase visibility.
Right behind Manchester, Arsenal and Liverpool jerseys ranked second and third in searches, indicating large, devoted fanbases ideal for sponsorship partnerships. Their 41-44 million Instagram followers demonstrate immense reach for sponsor brands. As an FX/CFD broker, you should pay particular attention to these ten clubs:
Over the past few years, many financial companies have leveraged the popularity of these clubs among fans who could become potential customers. At the beginning of 2023, Doo Group became the official financial trading partner of Manchester. The club also signed a deal with the blockchain company Tezos a year earlier.
With fervent supporters eagerly awaiting new shirts every season, sponsoring the most popular clubs allows brands to tap into an existing customer base of millions. As fans pridefully sport the jerseys, the sponsor brand logo gains impressions across stadiums and social media.
Additionally, advertising during live broadcasts of matches offers unparalleled visibility. The Premier League attracts over 4 billion views per season, providing quality airtime for ads to capture engaged audiences.
Sports Sponsorship Pays Off
Football has been the most popular sport for over a decade among FX/CFD brokers, who particularly focus on sponsoring clubs from the UK where the fanbase is enormous. For example, during the pandemic, brokerage firms spent a staggering $125 million on sponsoring football clubs.
Besides numerous collaborations with Manchester, Arsenal was a popular choice for financial brands. In 2021, eToro signed an agreement with them, and two years earlier, Global Kapital Group did the same.
Liverpool FC, whose match jerseys are the third most popular among fans, signed some significant collaborations. In 2021, ThinkMarkets decided to join the list of the club's official partners. A year later, Sorare did the same.
Brokers also turn to well-known football brands from other leagues. A prime example is easyMarkets, which has been sponsoring Real Madrid, a legend in both Spanish and global football, since 2020. Garen Meserlian, the Chief Marketing Officer of easyMarkets, describes the choice of Real as straightforward because "they are the leading brand in the football industry."
"We chose football because it has a large audience that overlaps with financial investors, which is why we aligned with Real Madrid," Meserlian further explained.
For FX/CFD brokers and financial trading platforms seeking to boost brand awareness, sponsoring leading football clubs checks all the boxes for impactful promotions:
- Access large fanbases of potential customers
- Increase visibility: shirts/stadium ads seen by millions globally
- Advertise during live broadcasts with huge viewership
- Align with passions of target demographic: sports fans
The research conducted by the football shirt retailer UKSoccerShop, confirms the marketing power of football. Partnering with the most popular clubs in the UK presents unmatched opportunities for FX/CFDs brokers to promote their platforms and attract new traders. The potential rewards for sponsorship make deals with Manchester United, Arsenal, Liverpool and other top teams hugely appealing.
To sum up, we present an infographic that shows football is the most popular of all sports chosen by brokers:
