TMGM, a major brokerage brand with a strong presence in the Asia Pacific region (APAC), has signed a multi-year partnership agreement with Chelsea, a popular English football club. The partnership marks TMGM’s first engagement with a major international football club.
TMGM Signs Major Deal
Chelsea announced the deal yesterday (Monday) in a statement on its website, noting that TMGM has become its Official Regional Online Forex and Trading Partner in APAC. However, the football club did not disclose the monetary value of the deal.
TMGM, an Australia-headquartered broker, has its business spread across three continents with regulatory licenses in Mauritius, New Zealand and Vanuatu. The firm provides its clients with platforms to trade contracts for difference (CFD) on forex, shares, cryptocurrencies , futures, indices, metals and energies.
Previously, TMGM sponsored various sports events in the region, including the tennis tournament, the Australian Open, and the Association of Southeast Asian Nations (ASEAN) Football Federal Mitsubishi Electric Cup. However, the broker with the new deal wants to bring its trading expertise to Chelsea’s fan base, noted Nick Yang, the Chief Commercial Officer of TMGM.
“Together, we will explore synergies, create shared experiences for our communities and hopefully make a lasting impact,” Yang added.
In its comment, Chelsea said the collaboration will enable both parties “to create activations” that will drive brand awareness and understanding of TMGM as a forex trading provider. The partnership will also involve delivering exclusive content, events and experiences for both the brokerage’s clients and the football club’s fans across APAC.
TMGM’s latest agreement with Chelsea is one of several deals between brokerages and football clubs entered this year. Earlier this month, AUS Global signed a partnership deal with Real Betis, a Spanish football club.
Since the start of the year, eToro has inked several deals with football clubs in the UK and the Netherlands. Beyond football, the Israel-based social trading and investment services provider signed partnerships with the Spanish basketball club, Baskonia, and the English professional rugby union league, Premiership Rugby.
Brokers in Sports Sponsorship
Meanwhile, Finance Magnates reported that the online trading industry has turned its attention from football to other niche games. Forex and CFD brokers now sponsor various types of sports, including racing, golf and eSports. Furthermore, they back regional sports, such as rugby and cricket. However, these deals can cost as much as $50 million, according to estimations by industry insiders.
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