Trade Nation, a forex and contracts for differences (CFDs) broker, has broadened its sports-sponsorship portfolio by closing the latest deals with two domestic England cricket clubs, Hampshire Cricket and Southern Vipers.

Trade Nation Is Now a Sleeve Sponsor

Under the terms of the agreement, Trade Nation has gained the status of an official supporter of both clubs, and its logo will appear on the sleeves of all three Hampshire men's kits, as well as the Southern Vipers kit.

"We are delighted to announce a new partnership with Trade Nation, a progressive, ambitious company – who share our desire to innovate," said Tom James, the Head of Sales and Commercial Partnerships at Hampshire Cricket.

Though not as popular as football, cricket has a massive following in England. The shorter T20 format of the game, which wraps up in around three hours compared to the traditional five-day-long matches, has made the sport entertaining with a mass appeal.

Hampshire Cricket is one of the oldest and most successful domestic cricket clubs in England. It was founded in 1863 and is the reigning champion of the T20 Blast, the domestic cricket league. However, the Southern Vipers are a women's cricket team representing the South of England.

"We are delighted to be partnering with the current domestic men's and women's T20 champions; their appetite for success is akin to our own," said Emma Stacey, the Chief Marketing Officer at Trade Nation. "Being able to sponsor the Southern Vipers kit is a real honour, and we look forward to helping raise the profile of domestic sports."

Growing Brand Recognition Through Sports-Sponsorships

Trade Nation offers trading services in various financial instruments, including FX, commodities, and indices. It is licensed in the United Kingdom and Australia and operates globally with authorization from the Bahamas regulator.

The broker is already sponsoring Wolverhampton Wanderers (Wolves), a popular English football club that plays in the country's top football league. The partnership covers both men's and women's teams of the club. Its sponsorship portfolio includes Somerset Cricket Club, another cricket club in England.

The latest sponsorship deal of Trade Nation shows brokerages' interest in regional clubs and sports rather than inking big-ticket deals with football teams. Moreover, several other brokers are inking similar deals with domestic cricket teams and other regional sports.

Furthermore, the latest deal makes the growing popularity of women's spots prominent. Recently, Axi, an Australia-headquartered retail broker, extended its agreement with Manchester City Football Club to include the women's team. Also, the crypto exchange, Bitget made similar moves with its Juventus deal by adding the women's team.

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