The US-based multi-asset brokerage platform Tradier, has announced the launch of its new Futures Trading offering, marking a significant expansion into the rapidly growing derivatives market. The new service, currently in beta version, is expected to have a full launch in April.
Tradier Expands into Futures Trading Market
The transition occurs amidst growing demand from active retail traders for a more modern, trader-centric alternative to the existing, often archaic, retail futures brokerages. According to the Tradier's press release, many traders have expressed frustration with the lack of digitization, poor customer service, and confusing pricing plans offered by traditional brokerages.
Tradier's Futures Trading aims to address these concerns by providing traders with a user-friendly platform and low-cost pricing models. Additionally, the offering will integrate with popular trading tools, giving traders more choice and functionality. According to the company's website, futures offering will start from $10 per month and fees from $0.75 for micro futures and $1.50 for E-minis.
"We are thankful to all the traders, back-office firms and partners that have worked hard on the launch of our Futures offering since early of 2023," said Trey Lazzara, The SVP of Futures at Tradier.
Tradier's Futures Trading offering is being launched through a partnership with Tradier Inc and its subsidiaries and partners, including Lazzara Consulting, DBA as Tradier Futures, a subsidiary of Tradier Inc and a member of the National Futures Association.
"It's time to bring a Trader First mentality to the market like we and our partners have always done," added Dan Raju, the CEO of Tradier. "We are expanding into futures with our unique approach to distributing brokerage services, and innovative pricing models that our community has been requesting."
According to Raju, Tradier is expecting approximately 15% of its existing trader community to engage in futures in the first year. "While less than 10% of our equity accounts are international, we are expecting a much larger mix of international accounts with Futures," he explained.
Tradier's Funding and Market-First Platform Launch
Nearly a year ago, Tradier successfully raised $24.6 million through a Series B funding round. This round was notably led by PEAK6 Strategic Capital, based in New York, and witnessed contributions from existing investors, such as F-Prime Capital and KF Business Ventures. The influx of new funds has poised Tradier to enrich its platform with advanced features, live content, and more tailored services aimed at traders and partners alike.
The impact of these developments became evident in August when Tradier unveiled a new hub. This hub is dedicated to offering live educational sessions facilitated by financial leaders such as Brian Overby, Kirk Du Plessis, and Kevin Luthringshausen, marking a significant milestone in providing value-added services to its users.
Independent European research has shown that investment firms would readily offer futures and options instead of CFDs as an alternative to the increasingly severe restrictions.
