The Retail FX/CFD broker Vantage announced today (Thursday) an update to its website and trading application, which is intended to provide users with "greater transparency" and "cost savings."
According to the broker's representatives, Vantage wants to become the first choice for retail investors interested in trading index contracts for difference (CFDs).
Vantage Changes Website and Application
As indicated by Vantage's press release, this move is a direct consequence of introducing new stock index CFDs to the brokerage’s offering in January. The update of the website and trading application is aimed at better adapting to investors interested in index trading.
With them in mind, the broker has prepared additional educational materials, a more transparent pricing comparison with competitors' offers, and better visibility of spreads.
"Our latest developments reflect our dedication to becoming the premier destination for Indices CFD trading, providing clients with the edge they need in today's dynamic markets," commented Marc Despallieres, the Chief Strategy and Trading Officer at Vantage.
Additionally, Vantage's mobile application has been enhanced with new, more advanced charting tools. It's worth mentioning that Vantage updated its website once in 2024 in a "New year, new look" move, focusing on greater optimization for mobile devices. At the same time, Vantage Academy was introduced, serving as the company's educational center.
Vantage Bets on Motorsport
Vantage's product lineup emphasizes indices, yet its marketing efforts predominantly highlight motorsport despite football's broad popularity among brokers. In February, the company announced its decision to extend its sponsorship of the NEOM McLaren Extreme E racing team for a third consecutive year. This team competes in the off-road electric SUV racing circuit, which aims to highlight sustainability initiatives.
The partnership, initiated in 2022 between the UK-based Vantage and the NEOM McLaren team, is built around a mutual dedication to innovation.
While the norm among brokers has largely been to leverage football for promotional activities, there's a growing trend toward engaging with motorsports. This shift traces back to twelve years ago when XTB took the pioneering step of sponsoring an F1 team.
Following in these footsteps, RoboMarkets entered the arena by sponsoring the BMW M Motorsport team in the DTM 2023 Season, underscoring a broadening approach to sports sponsorship within the trading industry.
