XTrend, the contracts for difference (CFDs) brokerage regulated in Cyprus, announced a new partnership with ACF Fiorentina, an Italian Serie A football club. The agreement made XTrend the club's official online trading partner.
As an official Fiorentina partner, XTrend and XTrend Speed will receive new marketing opportunities to build its global brand awareness. That includes logo exposure on LED walls during matches and interview backdrops.
"At XTrend, we believe in the commitment to continuously elevate and innovate our brand internationally, being one of the global leaders in online trading, we want to constantly build a stronger bridge, so we can open up the financial markets to everyone. We are very excited to begin our new sponsorship deal with Serie A Club ACF Fiorentina, a football club that has a long tradition and strong ambitions for the future, our partnership is an integral part of enhancing our brand with one [of] the top clubs and leagues in European and World Football," Michael Rezaie, the Chief Executive Officer of XTrend, said.
Giuseppe Barone, the General Manager of ACF Fiorentina, believes that the newest partnership agreement can change the game rules for both brands' commercial strategies.
ACF Fiorentina is a Florence-based Italian sports club that was founded in 1926. It has been playing in Italy's top football division, Serie A, for most of its history. It has won one UEFA Cup and the domestic league championship twice. In addition, it has reached the Coppa Italia cup six times.
Third Football Sponsorship Deal This Week
The XTrend's partnership with ACF Fiorentina is not the only sports sponsorship agreement connecting the football and investing world this week. As exclusively reported by Finance Magnates, RoboForex has inked a sponsorship deal with the Peruvian football club, Cienciano.
Under the initial contract, the broker and the football club will cooperate for the 2022-2023 match season. The financial terms of the deal are unknown.
Earlier this week, Bitget, a major crypto platform, announced on Monday that it had sealed an agreement with Lionel Messi, one of the most renowned football players in the world.
The popularity of sponsorship deals among trading companies, mainly CFDs brokers and cryptocurrency exchanges, shows that marketing through sports is still an effective and popular method of promotion. However, the latest data shows, that cryptos hold the niche and are taking over the most significant deals.
