The Estonian-based fintech company, Admirals has launched a new feature, Auto-Invest, that automates investors' engagement with the financial markets. This new feature reportedly integrates technology to enable investors to optimize their portfolio, the company said.

One of the features of Auto-Invest is its capacity to execute investment strategies with unparalleled ease. Auto-Invest allows investors to set up automated contributions, either directly from their wallets or their Invest.MT5 account.

Additionally, whether it is a preset weekly or monthly plan, users can tailor their investment schedules to align with their financial objectives. Besides that, the fintech firm indicated that with access to a range of more than 3,000 stocks and ETFs on Auto-Invest, investors can strategically allocate their funds across different assets.

Admirals Eyes Diversification and Customization

Tatjana Zbanova, the Product Manager at Admirals, remarked in a statement shared with FinanceFeeds: "By combining innovation, user-friendliness, and the ability to minimize human error, Auto-Invest revolutionizes the way investors engage with the financial markets. Our aim is to provide a seamless and efficient investing experience while maximizing opportunities for clients."

The new offering arrived when Admirals was embarking on consolidating its operations as part of an expansion strategy globally. In May, Admirals Group AS announced plans to merge its Estonian subsidiary, Admirals Markets AS, with the parent company within the first half of the upcoming year.

According to a report by Finance Magnates, Admirals indicated that while the restructuring involves merging operations, Estonia will remain its critical strategic location. The company highlighted that its lending platform, MoneyZen, regulated by the Estonian Financial Supervision and Regulation Authority, will continue to complement its operations in the country.

Admirals Expands Operations Globally

Besides that, Admirals secured a non-dealing online forex trading broker license from Kenya's Capital Markets Authority (CMA), positioning itself for growth in East Africa. In a statement, the company said the step was a gateway to advance growth in the continent, offering access to services in the tightly regulated market.

Admirals officially entered the South African market at the beginning of the year after obtaining regulatory approval as a financial services provider from the Financial Sector Conduct Authority.

Besides that, Admirals' subsidiaries in Cyprus and South Africa have been making strides towards expanding their presence in Seychelles. The two entities initiated a strategic move to jointly take over Aglobe Investments Limited, a Seychelles-based firm regulated by the Financial Services Authority of Seychelles.