BNP Paribas announced today that it has expanded its FX digital trading assistant ALiX across the full FX product suite on the bank’s advanced FX Trading Platform , Cortex FX. The bank first launched the digital trading assistant in September 2019.
According to the official press release, ALiX can now facilitate clients across the full FX product suite, including spot, forwards, Swaps , options and orders. In September 2019, ALiX was only available on the algo trades.
BNP Paribas mentioned that the bank has structured ALiX to pack all the power of Cortex FX into one small widget that fits neatly in the corner of a client’s screen, without having to open a separate window.
Commenting on the latest announcement, Joe Nash, digital FX COO at BNP Paribas, said: “In an ever-evolving and complex market we continually strive to offer clients a bespoke personal trading experience, adapting to their ever more sophisticated needs. ALiX has been designed to fit a world where screen real estate is at a premium and an ever-expanding number of users are working remotely. ALiX has a diminutive screen stature but is indisputably pixel for pixel the most powerful FX platform on the market.”
FX Product Suite
BNP Paribas mentioned that since the launch of ALiX in 2019, the digital trading assistant has answered over 400,000 client queries. The expansion of ALiX across the full FX product suite of BNP Paribas will support its clients.
“With ALiX having expanded its skillset across the entire FX suite it now offers a true one-stop-shop for clients to trade effortlessly via Cortex FX. Our clients have had to adapt to new trading environments over the last year, and through listening to their needs, and leveraging cutting edge innovative technology, ALiX continues to define the next generation of FX trading platforms,” Nick Hamilton, Head of EMEA eFX Sales at BNP Paribas, mentioned in the official announcement.
