Broadridge Deploys CloudSM Service, Tapping into New Digitized Channels

Broadridge Customer Communications, the customer communications arm of Broadridge Financial Solutions, has launched Broadridge Communications CloudSM, a new Cloud Cloud The cloud or cloud computing helps provides data and applications that can be accessed from nearly any location in the world so long as a stable Internet connection exists. Categorized into three cloud services, cloud computing is segmented into Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). In terms of trading, the versatility of the cloud service allows retail traders the ability to test out new trading strategies, backtest pre-existing conc The cloud or cloud computing helps provides data and applications that can be accessed from nearly any location in the world so long as a stable Internet connection exists. Categorized into three cloud services, cloud computing is segmented into Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). In terms of trading, the versatility of the cloud service allows retail traders the ability to test out new trading strategies, backtest pre-existing conc Read this Term connector that integrates the group’s existing network framework to an expanded group of digital channels, according to a Broadridge statement.

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At present Broadridge utilizes a network of more than 900 brands, 138 million recipient households, and five billion annual communications. The deployment of its new CloudSM framework will help Bridge Bridge The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service their clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Met The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service their clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Met Read this Term a network of 10 digital channels, which includes such platforms as Amazon, Dropbox, and Evernote.

The use of the new cloud service is important as it helps companies from a variety of sectors, including banking, brokerage, cards, and mutual funds, to effectively distribute essential customer communications. CloudSM was developed specifically to help foster the communication of sensitive documents, such as bills, statements, benefits, regulatory and tax documents.

The newly launched Broadridge Communications Cloud also will aim to implement its new ‘network effect’, which will utilize proprietary algorithms to help identify additional matches where consumers have relationships with brands in the network. The underlying goal of this effect will be to tap into digital networks that presently feature brands that are not yet connected to a specific consumer online.

According to Doug DeSchutter, President of Broadridge Digital, in a recent statement on the launch: “We developed this network to drive digital adoption and consumer engagement at a scale and pace that brands cannot create on their own.”

“The combination of Broadridge’s recent acquisition of DST’s North American Customer Communications business, our digitally-focused joint venture Inlet, and Broadridge’s ongoing investments across digital and big data, provided the foundational assets necessary to bring such an ambitious goal to light. Companies across various industry verticals distributing two billion essential customer communications annually have already signed up to participate in this new Broadridge digital network,” he explained.