In a move of a major branding overhaul, ISAM Capital Markets has rebranded as iSAM Securities. The new group name will now cover all four business units: iSPrime, regulated by the FCA; Hong Kong-regulated iSPrime Hong Kong Limited; iSRisk, which is regulated in the US by the CFTC CFTC The 1974 Commodity Exchange Act (CEA) in the United States created the Commodity Futures Trading Commission (CFTC). The Commission protects and regulates market activities against manipulation, fraud, and abuse trade practices and promotes fairness in futures contracts. The CEA also included the Sad-Johnson Agreement, which defined the authority and responsibilities for the monitoring of financial contracts between the Commodity Futures Trading Commission and the Securities and Exchange Commiss The 1974 Commodity Exchange Act (CEA) in the United States created the Commodity Futures Trading Commission (CFTC). The Commission protects and regulates market activities against manipulation, fraud, and abuse trade practices and promotes fairness in futures contracts. The CEA also included the Sad-Johnson Agreement, which defined the authority and responsibilities for the monitoring of financial contracts between the Commodity Futures Trading Commission and the Securities and Exchange Commiss Read this Term; and CIMA-regulated iSPrime Markets Limited.

ISAM Capital Markets Is Now iSAM Securities

Announced on Tuesday, the rebranding came to create a close alignment between the individual entities and their parent company, iSAM, a systematic hedge fund. Further details can be found on new websites: securities.isam.com, prime.isam.com, and risk.isam.com.

Check out the latest FMLS22 session on "Liquidity Between Retail & Institutional Trading."

Rebranding to iSAM Securities Is Strategic

“We wanted to create a new narrative and visuals which are more appropriate for us as we evolve, positioning ourselves as a high-level institutional brand whilst reflecting our association and shared core technology stack with iSAM,” said the Head of Marketing at iSPrime, Ben Robinson, who was appointed last May in the role. Additionally, the company strengthened its sales team by adding Sandeep Nanuwan from NatWest to its agency execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term team last November.

Robinson added: “From now on, we will lead with the name iSAM Securities in everything we do, with iSPrime, iSPrime Hong Kong, iSRisk and iSPrime Markets Limited positioned as product lines within the group. To elevate the brand further and stand out in the industry, we have also changed our corporate colors from blue to green.”

However, the rebranding did not change the structure of the group. Raj Sitlani will continue to be the Managing Director of iSAM Securities, and Jonathan Brewer will be the Commercial Director. On top of that, the announcement highlighted that the rebranding would also impact the clients.