Match-Trade Technologies, a foreign exchange and cryptocurrency technology provider, has introduced new communication features to its Client Office App.
The company said it had developed the new features in partnership with Conv.rs, a technology provider that creates omni-channel solutions for organisations to communicate with their clients.
According to Match-Trade, the Client Office app, also known as Traders’ Room, is a forex customer relationship management app that helps brokers to manage all their clients and introducing brokers’ activities in one place.
The technology provider explained that the new feature enables brokers to send messages to traders using the Client Office app.
“Sending messages straight from the app will go hand-in-hand with sending automated emails already available inside,” Match-Trade said in a statement released on Wednesday to announce the new features.
Match-Trader added that the messaging solution from Conv.rs has helped it to enrich “the extensive package of functionalities” of its Broker Solutions Hub.
Broker-Trader Communication
Chris Dankowski, the Chief Business Development Officer at Match-Trade Technologies, explained that the collaboration with Conv.rs helped the provider to offer brokers the opportunity to communicate with traders hassle-free.
“Effortless communication is undeniably a necessity in today’s day and age,” Dankowski said.
“Meeting clients where they are means being available in the channels the traders use in their daily communications with family and friends,” stated Enis Mehmet, the Chief Commercial Officer at Conv.rs.
Meanwhile, Match-Trade last year added the Squaretalk VoIP System to the Client Office app.
The feature was designed to enable financial brokers to make calls directly from the application with just one click.
In February 2021, Match-Trader launched its new digital currency data feed for 25 popular cryptocurrency pairs.
“It is essential to keep pace with the market, especially in the current situation when cryptocurrencies become very popular even among retail clients,” Dankowski said in a statement.