The investment and trading platform Moomoo has launched its online brokerage service. As of September 19, 2023, this service grants Japanese investors access to 7,000 US stocks and ETFs, setting a new industry standard in Japan.

In addition, Moomoo Japan will provide investors with a suite of trading tools, including Capital Flow Overview, Short Sale Analysis, and Institutional Tracker. These tools allow investors to access crucial insights into market trends and dynamics in the world of stock trading, the company said.

Moomoo to Offer Advanced Trading Tools in Japan

The CEO of Moomoo Japan, Francisco Izawa, said: "We saw great interest in investing in the US stocks in Japan, especially among the younger generation. With the launch of our online brokerage business, Japanese Moomoo users can now trade US stocks via our proprietary moomoo app, just at their fingertips, while enjoying massive free data, professional-level investing tools and news services, that help them to make informed investing decisions."

Besides that, Moomoo Japan has announced a 24-hour trading service for Japanese investors. With the service, traders have the opportunity to engage in round-the-clock trading of 301 selected US stocks and ETFs, the company indicated. Moomoo made its debut in Japan in October 2022 after introducing a comprehensive app that encompasses market information, educational tools, and a global community of investors.

Moomoo's step arrives at a time when the foreign exchange (FX) market in Japan is undergoing a significant transformation as it moves from traditional trading methods to embrace the digital era. Recent data indicates that the electronic trading volume in Japan accounts for approximately 60% of FX cash trading volume. Comparatively, 76% of cash FX trading is conducted electronically in North America, Europe, and Asia.

Japan’s FX market

In Japan, the FX market is rapidly evolving, thanks to the growing popularity of multi-dealer platforms and application programming interfaces (APIs). According to research released by Coalition Greenwich last month, a provider of analytics and insights for the financial services industry, this shift towards electronic trading in Japan is set to continue.

Additionally, the change towards electronic FX trading in Japan is exemplified by the entry of international industry players into the market. In March, the Australian-based broker ThinkMarkets launched its online trading services in Japan, aiming to revolutionize trading experiences through its proprietary app, ThinkTrader. Similarly, ACY Securities expanded into the shares and CFDs market in Japan and Hong Kong to diversify its global presence.